09/07/15 – Fortune
This article written by Professor Paola Sapienza disagrees with critics who think that Yahoo CEO Marissa Mayer should have taken full maternity leave to set an example, arguing instead that her stay is more important in the long run for her leadership.
07/22/15 – The Wall Street Journal
This article by Professor Russell Walker talks about how LinkedIn is an excellent example of how to make money from data products, yet the company has only scratched the surface of what is to be done in creating value from information.
06/19/15 – Forbes
Article says that agility is key to getting an enterprise to the point where it can analyze data and make autonomous decisions at massive scale in real-time. References the “Sentient Enterprise” capability maturity model for analytics that Professor Mohan Sawhney helped to develop.
05/18/15 – From data visualization to design thinking, offerings give students a glimpse into new research and thought leadershipFull Story
05/14/15 – CMO Jeff Jones plans the Target of tomorrow Full Story
04/20/15 – Forbes
Article written by Professor Greg Carpenter talks about how P&G’s global marketing officer Jim Stengel changed the company and the brand for the better with a strategy of understanding the lives of consumers and understanding the internal challenges as well.
02/24/15 – Professor Florian Zettelmeyer and an alumni panel talk big data analytics and managementFull Story
12/19/14 – cmo.com
Jeff Zidell (CMOP '14) on how adaptability is the #1 leadership trait - in recruiting,"there’s no machine that can pick that up."
12/15/14 – Data analytics can transform organizations when leaders use it wiselyFull Story
12/09/14 – The Globe and Mail
This book from Kellogg Senior Fellow Sanjay Khosla and Professor Mohan Sawhney topped several 2014 book lists, resonating with leaders seeking growth through sharp focus.
11/14/14 – Faculty and prominent alumni bring data analytics insight to Facebook’s headquartersFull Story
11/11/14 – The Globe and Mail
Reviewer of Senior Fellow Sanjay Khosla and Professor Mohan Sawhney’s book Fewer, Bigger, Bolder writes, “This is a fascinating book, with many real-life stories from the authors’ experience, a sensible approach to growth, and details on how to make the idea of fewer, bigger, bolder come alive in your company.”
10/28/14 – Watch three leading executives share their advice at the 2014 Kellogg Marketing Leadership SummitFull Story
09/30/14 – Forbes
Quotes Professor Greg Carpenter, who said, “Transparency, empathy, and compassion can help put the scandal in the past, and minimize the damage to the NFL’s reputation.”