07/22/15 – The Wall Street Journal
This article by Professor Russell Walker talks about how LinkedIn is an excellent example of how to make money from data products, yet the company has only scratched the surface of what is to be done in creating value from information.
06/19/15 – Forbes
Article says that agility is key to getting an enterprise to the point where it can analyze data and make autonomous decisions at massive scale in real-time. References the “Sentient Enterprise” capability maturity model for analytics that Professor Mohan Sawhney helped to develop.
05/18/15 – From data visualization to design thinking, offerings give students a glimpse into new research and thought leadershipFull Story
05/14/15 – CMO Jeff Jones plans the Target of tomorrow Full Story
04/20/15 – Forbes
Article written by Professor Greg Carpenter talks about how P&G’s global marketing officer Jim Stengel changed the company and the brand for the better with a strategy of understanding the lives of consumers and understanding the internal challenges as well.
02/24/15 – Professor Florian Zettelmeyer and an alumni panel talk big data analytics and managementFull Story
12/19/14 – cmo.com
Jeff Zidell (CMOP '14) on how adaptability is the #1 leadership trait - in recruiting,"there’s no machine that can pick that up."
12/15/14 – Data analytics can transform organizations when leaders use it wiselyFull Story
12/09/14 – The Globe and Mail
This book from Kellogg Senior Fellow Sanjay Khosla and Professor Mohan Sawhney topped several 2014 book lists, resonating with leaders seeking growth through sharp focus.
11/14/14 – Faculty and prominent alumni bring data analytics insight to Facebook’s headquartersFull Story
11/11/14 – The Globe and Mail
Reviewer of Senior Fellow Sanjay Khosla and Professor Mohan Sawhney’s book Fewer, Bigger, Bolder writes, “This is a fascinating book, with many real-life stories from the authors’ experience, a sensible approach to growth, and details on how to make the idea of fewer, bigger, bolder come alive in your company.”
10/28/14 – Watch three leading executives share their advice at the 2014 Kellogg Marketing Leadership SummitFull Story
09/30/14 – Forbes
Quotes Professor Greg Carpenter, who said, “Transparency, empathy, and compassion can help put the scandal in the past, and minimize the damage to the NFL’s reputation.”
09/26/14 – IndustryWeek
Article reports on Senior Fellow Sanjay Khosla and Professor Mohan Sawhney’s book, Fewer, Bigger, Bolder. “Expansion can become addictive, and after a while companies tend to binge like junkies on product variants, brands, acquisitions and new markets,” Khosla said.
09/23/14 – Forbes
Article by Professor Florian Zettelmeyer argues that an understanding of analytics must become part of the repertoire of all managers and ultimately part of the organization’s DNA.
09/22/14 – Forbes
Article by Professor Mohanbir Sawhney and Senior Fellow Sanjay Khosla argues that Alibaba and Amazon will need relentless focus on their home markets and disruptive innovation to win in their competitors’ markets to maintain their positions as e-commerce titans.
09/18/14 – Business Insider
Article reports on Senior Fellow Sanjay Khosla’s seven-step plan for revenue growth from his book, Fewer, Bigger, Bolder: From Mindless Expansion to Focused Growth.