Markets & Customers Initiative News

Kellogg believes that data analytics is a managerial problem above all, and argues that effective business leaders need a working knowledge of data science to reap the rewards of big data and analytics.

Kellogg Champions Analytics in Management

Kellogg champions analytics in management

Kellogg equips leaders to play a crucial role in the successful use of data science in business

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The Most Important Lesson for Business Owners from Mark Zuckerberg’s Testimony

04/12/18 – Inc.
Article by Professor Kent Grayson discusses what business owners can learn from Mark Zuckerberg’s testimony to Congress, emphasizing the importance of trust and clearly communicating to customers and clients what they are buying.

Did Cambridge Analytica get your Facebook data? Chicago-area users are starting to find out

04/10/18 – Chicago Tribune
Article about Chicago-area Facebook users discovering if their data has been breached quotes Professor Kent Grayson, who said most people likely won’t quit using Facebook.

What Facebook Users Should Look for in Mark Zuckerberg’s Testimony Before Congress

04/09/18 – Inc.
Article by Professor Kent Grayson explains what Facebook users should be looking for in Zuckerberg’s testimony to Congress to help them decide if they still trust Facebook with their data.

B-School Bulletin

02/26/18 – Poets & Quants
Bulletin includes republished Kellogg Insight article featuring perspective from Senior Fellow and Adjunct Professor Diane Brink on what it takes to transform your firm. The article discusses the importance of continual transformation for the overall success of the company.

Help Squad: Navigating the ins and outs of the sharing economy

12/15/17 – Chicago Tribune
Article discusses why so many people still opt to participate in the sharing economy, quoting Professor Kent Grayson. "For providers, barriers to entry are much lower," he said. "You don't have to build a hotel, you have one in your house. You don't have to get a city certification, you can start driving for Uber."

Former P&G Global Marketing Officer Jim Stengel: Give Creatives ‘Simple, Inspiring Briefs,’

10/09/17 – Huffington Post
Article discusses a video that features Adjunct Professor Jim Stengel speaking about the value of giving people the ability to collaborate with marketers so that each brand can explore and produce its unique purpose.

This one mistake stops you from getting rich and achieving your biggest goals

09/25/17 – Mic
Article quotes Professor Moran Cerf about humans’ ability to be forward-thinking. Our brains are equipped to think deliberately about future-looking abstract concepts — if we make the effort, he said.

Why We Should Stop Expecting Trump to Be Honest

07/20/17 – Forbes
Article by Professor Kent Grayson takes a look at the implications if President Trump were completely transparent regarding his possible ties to Russia. Grayson notes that if Trump were to disclose completely all pertinent information regarding Russia there would be a heavy cost, amplifying suspicion and further heightening calls for his impeachment.

Andrew Swinand

From CPG to Startup: Life Lessons Hone Leadership Skills

12/20/16 – Executive in Residence Andrew Swinand discusses the importance of collecting experiences on the way to achieving career success

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Analytics Meets Decision Making: What Does Automation Mean for the Future of Data Scientists?

10/31/16 – Upside
Article by Professor Joel Shapiro says that using automated analytics is difficult when trying to solve unique, complex, and context-specific business issues. Analytics is a managerial problem because it can be used to inform action and help solve the identified nuanced business problems. To be successful with analytics, it is critical that leaders are comfortable with data analytics and that data scientists are comfortable with the business context.

Best Business Schools for Marketing: Part I

04/01/16 – ClearAdmit
ClearAdmit highlights Kellogg Markets and Customers Initiative

The Trust Project at Northwestern University

Kellogg, Northwestern launch groundbreaking Trust Project

03/01/16 – Results produce cross-disciplinary perspectives on the nature and understanding of trust

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More Marketers Tasked With Improving Corporate Culture

01/13/16 – Advertising Age

AdAge article points to Kellogg Marketing Leadership Summit and describes research Egon Zehnder conducted at the 2015 summit.

Kellogg on Growth Forum

Kellogg hosts inaugural growth forum

11/10/15 – First-ever Kellogg on Growth Forum brings together faculty, students and business leaders to discuss ways to inspire growth

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Canadian retailer Larry Rosen talks about differentiating his menswear company to gain a competitive advantage

Doubling down on relationship-based company culture

11/06/15 – Canadian retailer Larry Rosen talks about differentiating his menswear company to gain a competitive advantage

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Eric T. Anderson speaks at the 2015 Kellogg Marketing Leadership Summit

Building culture in a digital era

10/19/15 – Kellogg’s 2015 Marketing Leadership Summit explores lessons companies learn from the tech-savvy

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Five Ways to Attract and Retain Data Scientists

10/15/15 – Kellogg Insight
Article cites Professor Eric Leininger’s research on how companies need data scientist to not only make the data usable, but also to help people across the company understand and use it, which isn’t an easy task. His research also talks about how directly contributing to the business can help analytics talent thrive.

The B-To-B CMO: The Time Has Come

10/07/15 – Forbes
Article by Professor Robert Wolcott reports that 35 percent of Fortune 500 B2B companies now have a corporate-level CMO and previews the CMO Charter, developed with Professor Mohan Sawhney, which is a framework to bring clarity and structure to this rapidly evolving role

VW And GM Prove It: Some Executives Should Go to Jail

09/28/15 – Forbes
Article by Professor Tim Calkins argues that the fines imposed on companies that cut corners like Volkswagen and GM are not enough. Executives should know that if they do the wrong thing they may be held personally responsible and face jail time.

Why are working class kids less likely to get elite jobs? They study too hard at college

09/23/15 – Washington Post
Article features a Q&A with Professor Lauren Rivera about her book, Pedigree: How Elite Students Get Elite Jobs. The book examines how inequality is produced by subtle social patterns of education and informal skills as well as big political and economic forces.

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