About PDAK

Long before big data and analytics became buzzwords, we at Kellogg started thinking about how to prepare business leaders to harness the power of analytics.  

For years, Kellogg has offered a cross-disciplinary data analytics curriculum that is relentlessly problem-driven while taking a deep dive into methods and applications of data analytics. We’ve sown collaborative relationships with companies on the cutting edge of big data and analytics through our corporate engagement. And our thought leadership has driven and inspired conversations around the intersection of business and analytics.

Kellogg believes that data analytics is a managerial problem, not primarily a data science or technology problem. We argue that business leaders need a working knowledge of data science to reap the rewards of big data and analytics. Analytics requires managerial judgment, demands process and incentive changes, and is most effective when problem-driven; as a result, managers play a crucial role in the success of its implementation.

The influence of big data and analytics is only growing stronger. Companies are finding new ways to leverage data as a source of competitive advantage. Analytics is becoming increasingly integral to the way organizations understand and market to customers, and the way they structure their internal systems and practices. 

To meet these demands, the Program on Data Analytics at Kellogg (PDAK) offers MBA coursesExecutive Education training and engagement opportunities tailored to students and executives alike. Our team of world-renowned scholars and practitioners are committed to training leaders to:

  • develop a comprehensive skillset in data analytics
  • understand, speak and translate the language of data 
  • lead data analytics teams
  • foster collaboration between managers and data scientists
  • leverage analytics to solve cross-organizational problems
  • integrate analytics into an organization’s DNA

Business leaders come to Kellogg for a number of reasons: to advance their career. To grow their organizations. To ascend to the C-suite. To gain a competitive edge. 

We hope you will join us.

Florian ZettelmeyerFlorian Zettelmeyer
Florian Zettelmeyer
Nancy L. Ertle Professor of Marketing
Faculty Director, Program on Data Analytics at Kellogg
f-zettelmeyer@kellogg.northwestern.edu
Joel ShapiroJoel Shapiro
Joel Shapiro
Clinical Associate Professor
Executive Director, Program on Data Analytics at Kellogg
jshapiro@kellogg.northwestern.edu