Program on Data Analytics at Kellogg (PDAK)
WE EMPOWER LEADERS WITH ANALYTICS.
Long before big data and analytics became buzzwords, we at Kellogg started thinking about how to prepare business leaders to harness the power of analytics.
For years, Kellogg has offered a cross-disciplinary data analytics curriculum that is relentlessly problem-driven while taking a deep dive into methods and applications of data analytics. We’ve sown collaborative relationships with companies on the cutting edge of big data and analytics through our corporate engagement. And our thought leadership has driven and inspired conversations around the intersection of business and analytics.
Kellogg believes that data analytics is a managerial problem, not primarily a data science or technology problem. We argue that business leaders need a working knowledge of data science to reap the rewards of big data and analytics. Analytics requires managerial judgment, demands process and incentive changes, and is most effective when problem-driven; as a result, managers play a crucial role in the success of its implementation.
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NEWS & EVENTS