Michael J. Mazzeo is an Associate Professor in the Department of Strategy, and a Faculty Associate at Northwestern University's Institute for Policy Research and the Faculty Director of Kellogg's Chicago Campus. He serves on the editorial board of the Review of Industrial Organization.
Mazzeo's research focuses on empirical industrial organization, in particular the role of differentiation and endogenous product choice in firm strategy and market competition. His work has focused on developing new statistical methodologies for examining the role of product differentiation in markets, and quantifying these effects in industry studies. Mazzeo has published papers based on research in the airline, banking, health care, lodging, retail and telecommunications industries. He is also a co-author of the recent book: "Roadside MBA: Backroad Lessons for Entreprenuers, Executives and Small Business Owners"
Mazzeo teaches Kellogg's core class in Business Strategy in Kellogg's MBA and EMBA programs. He is a three-time recipient of the Chairs' Core Course Teaching Award. He is also the academic director of Kellogg's open enrollment executive program in Competitive Strategy. He joined the faculty in 1998 after completing his PhD in economics at Stanford University.
Based on time-tested economic principles for profitability and growth, this program offers strategy-focused leaders a blend of modern theory, strategic analysis and practical application for sustaining an organization’s long-term competitive advantage.
**This course was formerly known as STRT-955-5*
This course is about effectively scaling a business. Because growth is an imperative for many organizations, it is crucial to understand the strategic fundamentals underpinning profitable growth. Therefore, the course connects frameworks from economics and strategy to the experiences of firms attempting growth initiatives to illustrate why some businesses can scale successfully while others struggle.
The cases and examples in this course will focus on "middle-market" companies - organizations that are beyond the initial startup stage and are explicitly looking to expand their business. The case materials include first-person accounts of the challenges of growth for these companies, as collected in interviews conducted during the research stage of the professor's "Roadside MBA." The cases will be supplemented with discussions of strategy frameworks that can be used to extrapolate from experiences of these specific firms to general insights about growth and scaling.