Jocelyn Leitzinger is a Visiting Assistant Professor of Management & Organizations in the Kellogg School of Management at Northwestern University with a courtesy appointment in the Pritzker School of Law. Professor Leitzinger's research interests lie at the intersection of entrepreneurship, social movements, and environmental sustainability. Her work examines the role that social movements and activists play in facilitating the emergence of new market categories and instigating practice change within industries, as well as how incumbent firms strategically respond to these activist pressures. Her current projects include and examination of practice change in the home improvement retail industry, energy industry resistance to the emergence of the wind energy market category, and firms' use of corporate front groups as a response to industry-directed activism. Professor Leitzinger's research has been recognized with a number of awards, including Outstanding Paper from the Alliance for Research on Corporate Sustainability.
Professor Leitzinger was a University Fellow at the University of Wisconsin-Madison where she received her PhD in strategic management and organizational theory from the Wisconsin School of Business in 2014. She also holds a master's degree in international business and bachelor's degrees in advertising and marketing from the University of Florida. She previously held a Dow Sustainability Post-Doctoral Fellowship at the University of Michigan with joint appointments in the Erb Institute and the U-M Energy Institute.