Jonathan Copulsky has worked at the intersection of brand, marketing, publishing and technology for over thirty years as a senior marketing executive and management consultant. Jonathan is currently a Senior Principal with Deloitte Consulting and serves as Global Insights Leader for Deloitte.
Jonathan joined Deloitte as a client service principal in 1997. Leadership roles at Deloitte have included Chief Content Officer, Chief Marketing Officer, Chief Brand Officer, Chief Digital Officer, Chief Corporate Responsibility Officer, and Managing Principal for Deloitte's Customer and Marketing Strategy practice. Immediately prior to Deloitte, Jonathan was Chief Marketing and Sales Officer for CCH Incorporated, a NYSE professional publisher.
Jonathan's interest in the intersection of brand, marketing, publishing, and technology began as a partner at Booz, Allen, where he helped build the firm's media, entertainment, and information services practice and authored the firm's frequently cited perspective on relationship marketing.
Jonathan speaks and writes frequently on brand and marketing issues, with over 30 bylined articles. His critically acclaimed book, "Brand Resilience," was published by Palgrave Macmillan in May 2011.
Jonathan has served as a volunteer or board member for organizations ranging from the Chicago Community Trust to the Field Museum. He currently serves on the Board and Executive Committee of Chicago Public Media and chairs its Finance Committee. Jonathan has completed more than 25 marathons and long-distance relays and shares his passion for long distance running as a mentor and marathon training pace group leader.
Jonathan graduated Haverford College and is a member of Phi Beta Kappa. He received his MBA from Stanford University, where he was named an Arjay Miller Scholar.
At Kellogg, Jonathan teaches Mastering Marketing Technologies: A Managerial Perspective. Jonathan also teaches Customer Value Innovation in Medill's graduate program in Integrated Marketing Communications.
Areas of Expertise:
B2B marketing and branding
Marketing and sales strategy
For executives navigating an ever-changing marketing landscape, this program gives participants practical knowledge of marketing management tools and how to implement them into a successful strategy.