Funders and donors are growing savvier and more sophisticated in the way they make giving choices. Hence, the need for nonprofit organizations to understand the changing ‘donor market’ and their stakeholders has become more imperative than ever. It is also crucial to continuously go back to the basics and revisit organizational fundraising strategy and culture to ensure that the organization is on the right track for continued growth.
In this program, you will learn from faculty and practitioner experts on topics related to strategies for growing fundraising capacity, fundraising cultures and infrastructures required for achieving fundraising goals and simply why people give. This program will also bring in a funder’s perspective to have a healthy discussion on what techniques work to attract funders for a mutually sustainable relationship.
Grow your fundraising and marketing efforts to create an innovative strategy
THIS PROGRAM IS APPROVED BY THE CFRE TO AWARD CONTINUING EDUCATION CREDITS
Full participation in Kellogg Nonprofit Executive Education’s Fundraising & Marketing: Building Nonprofit Capacity Program entitles you to 21 points in Category 1.B—Education of the CFRE International application for initial certification and/or recertification.
Note: Participants who wish to apply for continuing education points on their CFRE application for initial certification and/or recertification should call the Kellogg Nonprofit Executive Education at firstname.lastname@example.org or 847.491.3415 to request a tracking form.
Essentials of FundraisingIn today's competitive environment, more nonprofits are competing for fewer dollars.
Understanding Donors/Motivation for GivingUnderstanding the reasons why people give is key to understanding how to engage them through various fundraising channels.
Using Engagement & People Resources for Fundraising SuccessOne key to fundraising success is to fully engage your resources and network.
Fundraising Metrics & Portfolio Management
Grants as a Part of Your Mix of Income SourcesMany nonprofits think it is impossible to secure grants, and therefore pass up valuable opportunities. While an initial application for a grant may be rejected, persistence and refinement of the process has great possibilities for success.
Effective Social Media StrategiesYour organizational reputation and online presence is closely related to how the donors perceive and give to your organization.
Strategy & Tactics for 'Making the Ask'
Megan Kashner - Academic Director; Clinical Assistant Professor & Director of Social Impact, Kellogg Public-Private Interface; Founder and CEO, Benevolent
Liz Livingston Howard - Academic Director; Clinical Professor of Management; Director of Nonprofit Executive Education
Naini Serohi - Academic Director; Program Administrator Senior, Center for Nonprofit Management, Kellogg School of Management
Tony Banout - VP of Institutional Advancement, Interfaith Youth Core
Judith Gethner - Executive Director, Illinois Partners for Human Service
Brayden King - Max McGraw Chair in Management and the Environment; Professor of Management & Organizations; Chair of Management & Organizations Department
David Lively - Associate Vice President and Campaign Manager, ‘We Will. The Campaign for Northwestern’
Lindsay Marciniak - Senior VP, CCS Fundraising, Chicago
Tasha Seitz - Adjunct Lecturer of Global Initiatives in Management; Chief Investment Officer, Impact Engine; Chairman of the Board, Spark Ventures
Nonprofit Management Programs are held at Northwestern University's Chicago Campus.
340 East Superior Street
Chicago, IL 60611
Chicago Campus Parking Map - Please Note: the Huron Superior Parking A lot and the Erie Ontario Parking C & D lots are available to the public and should be used when attending programs at Wieboldt Hall.
The deadline for registration is 10:00 am one business day prior to the program start date.Scholarship Assistance
Up to 50% scholarships are available for all of our nonprofit executive education programs for those working in nonprofit organizations. All applications are initially submitted at the full list price. Each is reviewed by our registrar and any scholarships granted will be reflected in the amount applied to your invoice or charged to your credit card.
Participants are responsible for booking their hotel accommodations during their stay in Chicago.
Participants must notify the Program Manager five business days in advance of the program start date if they are unable to attend. Otherwise, participants will be charged 20% of the stated program fees.
When canceling a program registration, participants may choose to rollover their payment to a future program or receive a refund. Participants are allowed three rollovers, after the third rollover, participants forfeit the money paid to the Center for Nonprofit Management.
*Refund or rollover must be requested at the time of the program cancellation. Once a program payment has been rolled over, a monetary refund is no longer an option. The participant must continue with the rollover process.
Please email or call us if you would like a personal consultation for Nonprofit Programs