Fundraising and marketing are not only critical to the success of nonprofit organizations, they also rank among the most significant leadership challenges. This strategically focused, highly practical program offers nonprofit leaders the opportunity to develop the skills required to evaluate existing efforts, identify areas in need of change and implement new, more effective fundraising and marketing programs.
You will learn how to assess the current climate and to think creatively when searching for resources and tools relevant to accomplishing your mission. You’ll learn to look at your market more strategically, gain deeper insight into who your donors are and why they give, understand the value of branding and how to assess and strengthen yours, and explore ways to engage your board in helping to meet your unique fundraising and marketing challenges.
Grow your fundraising and marketing efforts to create an innovative strategy
Essentials of Fundraising
The Customer-Focused Nonprofit
Understanding Donors and Motivations for Giving
High Touch Branding: Is Your Messaging Prompting the Right Action
Engaging the Board in Fundraising & Marketing
Effective Social Media Strategies
Naini Serohi - Academic Director; Program Administrator Senior, Center for Nonprofit Management, Kellogg School of Management
Aleen Bayard - Principal, Aleen Bayard Transformative Consulting
Julie Hennessy - Clinical Professor of Marketing
Liz Livingston Howard - Clinical Associate Professor of Management; Director of Non-Profit Executive Education
Megan Kashner - Clinical Assistant Professor & Director of Social Impact, Kellogg Public-Private Interface; Founder and CEO, Benevolent
Brayden King - Professor of Management & Organizations
Nonprofit Management Programs are held at Northwestern University's Chicago Campus.
Kellogg Conference Center
340 East Superior Street
Chicago, IL 60611
Chicago Campus Parking Map - Please Note: the Huron Superior Parking A lot and the Erie Ontario Parking C & D lots are available to the public and should be used when attending programs at Wieboldt Hall.
The deadline for registration is 10:00 am one business day prior to the program start date.
Up to 50% scholarships are available for all of our nonprofit executive education programs for those working in nonprofit organizations.
Participants are responsible for booking their hotel accommodations during their stay in Chicago.
Participants must notify the Program Manager five business days in advance of the program start date if they are unable to attend. Otherwise, participants will be charged 20% of the stated program fees.
When canceling a program registration, participants may choose to rollover their payment to a future program or receive a refund. Participants are allowed three rollovers, after the third rollover, participants forfeit the money paid to the Center for Nonprofit Management.
*Refund or rollover must be requested at the time of the program cancellation. Once a program payment has been rolled over, a monetary refund is no longer an option. The participant must continue with the rollover process.
Please email or call us if you would like a personal consultation for Nonprofit Programs