Sunday, September 5: Porto  
3:00 pm – Check-in at Douro Riverside 
4:30–7:00 pm – Program introduction and tour of port wine cellar
7:30–10:00 pm – Welcome dinner at Matriarca Porto

Monday, September 6: Quinta de Ventozelo, Douro Valley  
8:00–9:45 am – Breakfast, Douro Riverside 
10:00 am–12:00 pm – Travel to Douro Valley, Quinta de Ventozelo 
12:15–1:45 pm – Lunch, Quinta de Ventozelo 
2:00–5:15 pm – Academic sessions
5:15–8:00 pm – Free time 
8:00–11:00 pm – Dinner, Quinta de Ventozelo 

Tuesday, September 7: Quinta de Ventozelo, Douro Valley  
7:30–9:00 am – Breakfast, Quinta de Ventozelo 
9:00 am–12:30 pm – Academic sessions 
1:00–2:00 pm – Lunch, Quinta de Ventozelo  
2:00–3:30 pm – Academic sessions 
3:30–5:00 pm – Free time 
6:30–11:30 pm – Dinner at Foz Torto estate

Wednesday, September 8: Quinta de Ventozelo, Douro Valley  
7:30–9:00 am – Breakfast, Quinta de Ventozelo 
9:00 am–12:30 pm – Academic sessions 
1:00–2:00 pm – Lunch, Quinta de Ventozelo 
2:00–3:30 pm – Academic sessions 
3:30–5:00 pm – Free time 
8:00–11:00 pm – Dinner at Quinta do Vallado 

Thursday, September 9: Quinta de Ventozelo, Douro Valley  
7:30–9:30 am – Breakfast, Quinta de Ventozelo 
9:30–11:30 am – Harvesting grapes at Quinta de Ventozelo 
12:30–2:00 pm – Lunch, Quinta de Ventozelo 
2:00–6:30 pm – Experiential learning session
7:00–10:00 pm – Celebration dinner, Quinta de Ventozelo 

Friday, September 10: Porto  
7:30–10:30 am – Breakfast, Quinta de Ventozelo 
11:00 am–1:00 pm – Travel to Porto, Douro Riverside 
1:00 pm – Afternoon and evening free

Saturday, September 11: Porto  
7:00–10:00 am – Breakfast, Douro Riverside 
12:00 pm – Check-out 

Build a stronger foundation for your business strategy.

• Understand what AI models can do, what their shortcomings are, and how to assess their suitability for your organization.

Develop a practical approach to improving work.

• Identify opportunities to augment employees’ capabilities, develop useful applications, and redesign tasks and jobs.

Learn practical tools for managerial judgment.

• Recognize cognitive biases, evaluate evidence, and make more informed decisions.

Gain deeper insight into your customers.

• Understand the forces shaping customer decisions and how AI agents may change the way customers find, compare, and buy products and services.

Connect with fellow executives and alumni.

• Exchange experiences and ideas with leaders facing similar opportunities and challenges.

Creating value with AI requires both an understanding of the technology and insight into the people who use it. Knowledge of AI helps you identify opportunities, evaluate competing solutions, and determine where human oversight remains essential. Behavioral science helps you understand how employees adopt new tools, how managers interpret their recommendations, and how customers respond to evolving products and experiences. Using a mix of lectures and hands-on exercises, this program brings these perspectives together to help you combine AI’s analytical capabilities with human judgment, design work that makes people and technology more effective together, and develop offerings that reflect a deeper understanding of what customers value.

You will learn how AI works and what its capabilities and limitations mean for business decisions. We examine how to identify promising applications, test their effectiveness before deployment, and collect data to improve their performance. You will explore how to choose among models and architectures, including open-weight and proprietary alternatives, and rapidly develop applications that improve decisions and increase efficiency. Along the way, we consider how these tools can augment human capabilities, how agents may reshape tasks and jobs, and how businesses can respond as consumers increasingly turn to AI for advice and purchasing decisions.

Drawing on psychology, behavioral economics, and marketing, the program further examines how people think, make decisions, and respond to change. You will learn to recognize cognitive biases, evaluate evidence, and improve managerial judgment. We apply these insights to the challenges of introducing AI into organizations: encouraging adoption, helping managers and employees assess and use its recommendations, and supporting effective collaboration between people and technology.

We then extend this focus to the customer experience: how to uncover unrecognized needs, engage customers with your offerings, and create memorable experiences that build long-term loyalty. You will gain a framework for understanding what customers value and translating those insights into better products, brands, and relationships. Together, AI and behavioral science provide a foundation for aligning technological possibilities with human needs, motivations, and behaviors to create lasting market value.

• Executives, business owners, entrepreneurs and senior leaders seeking to understand how AI can strengthen their organizations and create new market opportunities
• Managers responsible for strategy, innovation, marketing, customer experience, operations or organizational change who want to put AI into practice
• Kellogg alumni looking to deepen their connections, and executives new to Kellogg who want to become part of its global community

Step away from daily demands and make room for fresh thinking.

Based at Quinta de Ventozelo in the Douro Valley, the program offers an idyllic setting that encourages focused learning, reflection, and conversation. Academic sessions are complemented by shared meals, vineyard experiences, and opportunities to discover the region’s wines and culinary traditions.

The harvest is a memorable part of the experience. Time among the vineyards and conversations with winemakers provide a connection to the region—and a natural setting for getting to know fellow participants.

The result is a week of learning and discovery, with relationships and ideas that extend beyond the program.

Sergio Rebelo - Academic Director; MUFG Bank Distinguished Professor of International Finance; Professor of Finance; Faculty Director, EMBA Program

Alexander Chernev - Academic Director; Professor of Marketing

“Harvest Porto Douro Valley was an exceptional program and a truly memorable Kellogg experience. The content was consistently outstanding, combining intellectual depth with practical application across AI, behavioral science, customer experience, strategy, and experiential learning. The Douro itself became part of the classroom, making the learning even more meaningful and memorable.

Equally important was the extraordinary group of participants. The group blended remarkably well: engaging, friendly, curious, and genuinely open to learning from and interacting with one another. Everyone seemed committed to making the most of every opportunity, both inside and outside the classroom, which added enormously to the experience. I left having learned an enormous amount, made meaningful new connections, and feeling both intellectually energized and personally enriched. One of the best executive education experiences I have had.”

“The combination of historical perspective, scientific depth, and practical experimentation was instrumental in deepening my understanding of AI and gave me a much clearer framework for thinking about its future.”

“I can't thank the entire Kellogg team enough for your thoughtfulness in creating a thought-provoking, enlightening, fun and educational experience. You attended to every detail and made our journey comfortable, easy and memorable.”

“Thank you all for such an enjoyable experience! Wonderful venues and unique special experiences.”

“Thank you so much Kellogg team for such a wonderful week. It will be forever in our memories. And it was terrific seeing old friends and meeting new Kellogg friends!”

“You made our time magical.”

“What an amazing group of fantastically nice people at an event that couldn’t be replaced.”