The all-star faculty who teach this highly interactive program will equip and inspire you to use customer insight to position your organization ahead of the pack. Whether you’re a B2B or B2C business, you’ll learn how to ask the right questions — and make the right decisions — for crafting a winning marketing strategy and gaining a sustainable competitive advantage.
In engaging lectures, lively discussions and collaborative exercises, you’ll acquire the right blend of qualitative and quantitative tools to uncover powerful insights into customer needs and perceptions and how to cultivate a meaningful relationship with your customers. You’ll leave the program equipped to transform your company’s effectiveness in the marketplace.
Note: The April 2017 program will be held at Kellogg's downtown Chicago campus, Wieboldt Hall, located at 340 E. Superior Street. The April 2017 program fee includes classroom instruction, program materials, breakfast, lunch and coffee breaks. Accommodations are not included.
Insight and Analytics Week
You may combine the Customer Insight Tools program with the Strategic Data-Driven Marketing program during Kellogg’s intensive Insight and Analytics Week. Taken consecutively, these programs are offered at a discount.
Robert Schieffer / Academic Director
Please email or call us if you would like a personal consultation
Creating a Customer-Insight-Driven Organization
Qualitative Research Tools: B2C
Qualitative Research Tools: B2B
EW Product Forecasting Tools
Robert Schieffer - Academic Director; Adjunct Professor of Marketing
Eric T Anderson - Hartmarx Professor of Marketing; Director of the Center for Global Marketing Practice
Gina Fong - Lecturer of Executive Programs; Partner, The Fortini-Campbell Company
Angela Lee - Mechthild Esser Nemmers Professor of Marketing; Chair of Marketing Department
Lori Sheehan - Visiting Professor; Founding Partner, Loran Marketing Group
John C. Parker - Clinical Assistant Professor of Executive Education; Senior Program Director of Executive Education
Neal Roese - John L. and Helen Kellogg Professor of Marketing; Professor of Psychology, Weinberg College of Arts & Sciences (Courtesy)
“Turning insight into effective marketing strategies provides the participants with a practical set of tools to [turn] their customer insights from an event to an integrative part of daily activities.”
Sr Director Mss. Marketing, Becton Dickinson
“A great program to learn the most up-to-date tools to get customer insight and transform into marketing strategies.”
Digital Marketing, Research & CRM Senior Manager, PT Global Digital Niaga
“It was a great program, well structured! It helped me to refresh managerial and marketing tools and to be updated in what's new and how to apply those tools in my daily work. The diversity of the group was the key in getting different perspectives on insights and approaches to problem solving.”
Brand Manager, The Coca-Cola Company, Trans Andean Franchise Unit
April 2-4, 2017
Start: April 2 at 12:00 PM
End: April 4 at 5:00 PM
LOCATION: Chicago campus
Fee does not include accommodations.