Combining these two highly focused programs will maximize your time with Kellogg and give you a solid grounding in data-driven marketing strategies from both a quantitative and a qualitative perspective.
The all-star faculty we’ve gathered for this highly interactive program will equip and inspire you to use customer insight to position your organization ahead of the pack. Whether you’re a B2B or B2C business, you’ll learn how to ask the right questions — and make the right decisions — for crafting a winning marketing strategy and gaining a sustainable competitive advantage.
Taking a distinctively differentiated approach to strategic marketing, this program presents a holistic view of how to define, design and launch a custom-tailored, data-driven marketing strategy taking into account every dimension from branding, campaign management, marketing metrics and analytics to technology management, change management and finance.
Turn numbers into action
Who Should Attend
Who Should Attend
Robert Schieffer - Academic Director; Adjunct Professor of Marketing
Mark Jeffery - Academic Director; Adjunct Professor of Executive Programs
Eric T Anderson - Hartmarx Professor of Marketing; Director of the Center for Global Marketing Practice
Lisa A Fortini-Campbell - Adjunct Professor of Executive Education
Lakshman Krishnamurthi - A. Montgomery Ward Professor of Marketing
Susan Lazar - Founder, The Lazar Group
Angela Lee - Mechthild Esser Nemmers Professor of Marketing; Chair of Marketing Department
Eric Leininger - Clinical Associate Professor of Executive Education; Associate Director of the Kellogg Markets & Customers Initiative (KMCI)
Mohanbir Sawhney - McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology & Innovation
Russell Walker - Clinical Associate Professor of Managerial Economics and Decision Sciences; Associate Director, Zell Center for Risk Management
Customer Insight Tools: A great program to learn the most up-to-date tools to get customer insight and transform into marketing strategies. Clear explanation and easy to understand, even for the professional without market research background.
Strategic Data-Driven Marketing: ...very energizing training - sometimes during the program I simply wished I could jump back to my office in the company and start implementing [the] new ideas with my people.
Please email or call us if you would like a personal consultation
April 2-7, 2017
Start: April 2 at 12:00 PM
End: April 7 at 3:00 PM
LOCATION: Chicago campus
Combined program fee does not include accommodations.