Just as the rewards of strategic alliances are many, so are the options and their associated legal, financial and operational implications. In a world of constrained resources and intense competition, the challenge of developing strategically focused, cooperative relationships lies in designing and managing them to create value and knowing and mitigating the factors can result in alliance failures.
In this highly collaborative program guided by senior Kellogg faculty, you’ll learn how to create and manage a variety of strategic alliances, both domestic and international, including joint ventures, licensing agreements, buyer-supplier partnerships and consortia. You’ll examine the specific conditions under which alliances are preferred to other growth strategies, develop a better sense of the related costs and benefits, and leave with practical tools you can apply immediately.
Edward Zajac / Academic Director
Promises and Pitfalls of Alliances
Make, Buy or Ally
Alliance Decisions and Capabilities
Economic and Governance Issues
Analyzing and Designing Joint Ventures
“This is perhaps one of the best courses on strategy around the globe. The interactions, the case studies and the lectures were truly insightful and helped me gain a deep understanding of managing alliances and partnerships in diverse scenarios.”
Global Head of Channel Partner Programs – Central Marketing Excellence, Philips Lighting Amsterdam
"For people new to this concept - [this is] an excellent [program] to gain the right foundation on alliance creation and management. The instructors were wonderful, energetic, and knowledgeable. You will learn from the diverse experience of participants as well.”
Senior Group Leader, Mondelez International, Inc.
“This program provided great insights and frameworks that will be critical to growing our alliances.”
CMO, Caesar's Entertainment
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