Global Marketing Leadership Program

Step up to be an exceptional marketing leader

Kellogg's Executive Education team in collaboration with Eruditus Executive Education, designed the Global Marketing Leadership Program to enable executives in emerging economies to advance to senior marketing responsibilities. The result is a professional structure with unparalleled program content that synthesizes experiential and action learning with research-based insights and leadership coaching. Personalized assessments, small group workshops and meaningful networking with seasoned peers are integrated into Kellogg's supportive learning environment.

The Global Marketing Leadership Program offers successful marketing professionals a unique opportunity to hone the skills and insights needed to make a greater impact in today's complex global economy. The participants will learn from a cutting-edge curriculum with expert faculty who are world-class thought leaders, groundbreaking researchers and award-winning practitioners. In addition, the participants will develop a mind-set needed to thrive in today's fast paced business landscape and propel their careers forward.

The Global Marketing Leadership Program embraces and addresses the total marketing professional. Whatever your business or career goal, Kellogg Executive Education's approach will teach you to visualize it and advance it.

Personal Consultation

Prospective participants with questions about the program are encouraged to contact our program partner, Eruditus Executive Education, for further information.

Who Should Attend

Participants might come from large or medium sized firms in emerging economies, with a focus on marketing transformation and corporate innovation within existing industries. The Global Marketing Leadership Program will help talented leaders prepare to take on larger marketing transformation roles. All the key elements of the GMLP experience – the faculty, the content, peer interactions and application exercises etc. are designed specifically for participants with:

  • A minimum of 10+ years of work experience
  • International exposure is preferred
  • Confident fluency in written and spoken English

Key Benefits

  • Develop skills to transition to the Global Marketing Leadership Program and lead marketing transformation in your organization
  • Deepen your understanding of customer and market insights to lead your organization to growth
  • Enhance skills to transition to a marketing leadership role and lead marketing transformation in your organization
  • Lead your organization in implementing disruptive marketing and digital business models
  • Apply your learning at your workplace through project work, guided by expert Kellogg Faculty
  • Learn from world class Kellogg Faculty who are thought leaders in their fields
  • Become eligible for Kellogg School of Management Executive Education alumni benefits and membership in the global Kellogg alumni network

Program Highlights

Group Projects

During the first in-person week at the Allen Center on the Northwestern campus, we will be forming project teams. These teams will focus on a business issue that is important and that allows the participants to leverage what they are learning in the program. While time while be devoted to group project activities during the program, there is an expectation that the majority of the work will occur in between the sessions. In that spirit, we will have a check-in conference with a member of the Kellogg faculty in between each in-person session. And at the final in-person session, participants will have the opportunity to present their analysis and solutions to their fellow program participants as well as a panel made up of Kellogg faculty and experienced business leaders.

Webinars

In between each of the in-person sessions, we will schedule a webinar featuring leading thought leaders from Kellogg. These sessions are intended to supplement the in-person sessions and will be focused on areas of particular interest to the program, participants.

SPARK Sessions

SPARK is an opportunity to welcome new faculty and explore new Executive Education content with our participants who are in attendance at the Allen Center. SPARK classes are offered Tuesday evenings from 7:30 - 9:00 p.m. and are an opt-in enrichment experience for participants, faculty, and staff.

Guest Speakers

During the program, we will have several current and retired Chief Marketing Officers from major global companies talk about their experience as CMO, as well as their perspective on what is required to lead a successful marketing organization.

Faculty

Eric T Anderson - Hartmarx Professor of Marketing; Director of the Center for Global Marketing Practice

Timothy Calkins - Clinical Professor of Marketing

Gregory Carpenter - James Farley/Booz Allen Hamilton Professor of Marketing Strategy; Director of the Center for Market Leadership; Faculty Director, Kellogg Markets and Customers Initiative (KMCI)

Alexander Chernev - Professor of Marketing

Steven Franconeri - Professor of Cognitive Psychology, Weinberg College of Arts and Sciences; Professor of Leadership (Courtesy) – Kellogg School of Management

Kent Grayson - Associate Professor of Marketing; Bernice and Leonard Lavin Professorship

Julie Hennessy - Clinical Professor of Marketing

Sanjay Khosla - Senior Fellow and Adjunct Professor of Marketing

Harry M. Kraemer - Clinical Professor of Strategy, Kellogg School of Management

Michael Mazzeo - Senior Associate Dean of Curriculum and Teaching; Associate Professor of Strategy

Loran Nordgren - Associate Professor of Management & Organizations

Thomas O'Toole - Senior Fellow and Clinical Professor of Marketing, Kellogg School of Management

Derek D. Rucker - Sandy & Morton Goldman Professor of Entrepreneurial Studies in Marketing; Professor of Marketing; Co-chair of Faculty Research

Mohanbir Sawhney - McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology & Innovation

David Schonthal - Clinical & Associate Professor of Innovation & Entrepreneurship; Portfolio Director, Business Design – IDEO; Co-Founder and Board Member - MATTER

Joel K. Shapiro - Clinical Associate Professor and Executive Director for the Program on Data Analytics at Kellogg

Marshall Solem - Adjunct Lecturer, Executive Education, J. L. Kellogg School of Management; Managing Principal at ZS Associates leading the global sales solutions practice

Leigh Thompson - J. Jay Gerber Professor of Dispute Resolution & Organizations; Professor of Management & Organizations; Director of Kellogg Team and Group Research Center; Professor of Psychology, Weinberg College of Arts & Sciences (Courtesy)

Brian Uzzi - Richard L. Thomas Professor of Leadership and Organizational Change; Co-Director, Northwestern Institute on Complex Systems (NICO); Faculty Director, Kellogg Architectures of Collaboration Initiative (KACI); Professor of Industrial Engineering and Management Sciences, McCormick School (Courtesy); Professor of Sociology, Weinberg College (Courtesy)

Robert Wolcott - Clinical Professor of Innovation & Entrepreneurship in Executive Education ; Co-Founder and Executive Director, Kellogg Innovation Network

Edward Zajac - James F. Bere Professor of Management & Organizations

Andris Zoltners - Nemmers Emeritus Professor of Marketing; Founder and Co-Chairman, ZS Associates

Kellogg School of Management

James L. Allen Center
2169 Campus Drive, Evanston, IL 60208
Directions
847.467.6018