Kellogg’s Essentials of Marketing online course immerses participants in cutting-edge marketing concepts and elevates their strategic thinking. Each of the 11 modules was designed to give participants the skills to set, achieve and exceed their strategic marketing goals.
Kellogg’s award-winning marketing faculty developed this program with case studies, assignments and assessments used in Kellogg’s Executive Education curriculum. Through video modules and interactive, real-time faculty sessions, participants will engage with faculty members to deepen their understanding of the material.
Julie Hennessy / Clinical Professor of Marketing
For each module topic, participants are provided an opportunity to reinforce their learning through exercises and assignments. Each module contains a summative quiz to test comprehension of key marketing concepts.
Evaluation and Assessment
Certificate of Completion
Eric T Anderson - Hartmarx Professor of Marketing; Director of the Center for Global Marketing Practice
Timothy Calkins - Clinical Professor of Marketing
Anne Coughlan - Polk Bros. Chair in Retailing; Professor of Marketing
Kent Grayson - Associate Professor of Marketing; Bernice and Leonard Lavin Professorship
Julie Hennessy - Clinical Professor of Marketing
Lakshman Krishnamurthi - A. Montgomery Ward Professor of Marketing
Aparna Labroo - Professor of Marketing
Eric Leininger - Clinical Professor of Executive Education
Mary O'Brien Pearlman - Clinical Associate Professor of Marketing
Alice Tybout - Harold T. Martin Professor of Marketing
Please email or call us if you would like a program consultation.