Executive Education

Kellogg School of Management

Executive Scholars Program   >  Marketing & Sales Management

Certificate of Professional Achievement in
Marketing & Sales Management


Kellogg Executive Scholars are awarded Certificates of Professional Achievement in Marketing & Sales Management after successful completion of:

One required program:

Accelerating Sales Force Performance

Business Marketing Strategy

Consumer Marketing Strategy

Plus three electives:

Branding in Media and Entertainment

Competitive Strategy

Customer Insight Tools: Turning Insights into Effective Marketing Strategies

Distribution Channel Management: Bridging the Sales and Marketing Divide

Driving Organic Top-Line Growth

Implementing Organic Growth Strategies

Kellogg on Branding: Creating, Building, and Rejuvenating Your Brand

Managing Customer Relationships for Profit

Managing New Products and Services for Strategic Competitive Advantage

Pricing Strategies and Tactics

Sales Force Incentive Planning: Compensating for Results

The Market Focused Organization: Creating and Delivering the Customer Experience

Note: For all certificates except General Management, programs not used as the required course may be taken as electives. Each set of four completed programs may only count for one certificate.

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