Executive Education

Executive Scholars Program   >  Marketing & Sales Management

Certificate of Professional Achievement in
Marketing & Sales Management

Kellogg Executive Scholars are awarded Certificates of Professional Achievement in Marketing & Sales Management after successful completion of:

One required program:
	Accelerating Sales Force Performance
	Business Marketing Strategy
	Consumer Marketing Strategy
Plus three electives:
	Branding in Media and Entertainment
	Competitive Strategy
	Customer Insight Tools: Turning Insights into Effective Marketing Strategies
	Distribution Channel Management: Bridging the Sales and Marketing Divide
	Driving Organic Top-Line Growth
	Implementing Organic Growth Strategies
	Kellogg on Branding: Creating, Building, and Rejuvenating Your Brand
	Managing Customer Relationships for Profit
	Managing New Products and Services for Strategic Competitive Advantage
	Pricing Strategies and Tactics
	Sales Force Incentive Planning: Compensating for Results
	The Market Focused Organization: Creating and Delivering the Customer Experience

Note: For all certificates except General Management, programs not used as the required course may be taken as electives. Each set of four completed programs may only count for one certificate.