| Program Content |
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| Introduction to Product Development |
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Understanding the process; "fuzzy front end" |
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Creativity; phase gate process with criteria
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| Scenario Planning |
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Niche segmentation for tighter targeting |
| Strategy in Design |
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Understanding the value of design as a strategy |
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Observing and analyzing current trends in the marketplace and why products were designed the way they were |
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Includes an in depth study of understanding brand as a core value proposition |
| Recognizing Gap Analysis in the Design Process |
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Opportunity analysis within the "fuzzy front end" |
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Developing breakthrough products |
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Ideation and concept selection |
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Risks in product development
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| Customer-Focused New Product Research |
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Voice of the customer |
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Perceiving customer needs for revolutionary vs. evolutionary products |
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Market research techniques |
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The designer's role in research |
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Product identification in a global economy
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| Innovation and Creativity |
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Tools, eTools and techniques to improve innovation and creativity |
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Processes to accelerate innovation |
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Thinking outside and beyond the box |
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Leading innovation teams |
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Essential ingredients for continuous innovation |
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Brainstorming, evaluation and implementation techniques |
| Essentials of Industrial Design |
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Cultural views of design |
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Developing products for international markets |
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The historical impact of industrial design |
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Understanding successful and unsuccessful products |
| Human Factors |
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Cognitive psychology |
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Industrial design as new product driver |
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Cultural drivers |
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Appreciating the form-function relationship |
| Managing Intellectual Property |
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Managing patents, copyrights, secrets and trademarks |
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Value transference |
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Regulatory issues -- U.S. vs. Europe vs. Asia |
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Using intellectual properties with a corporate strategy |
| Communication Challenges in Product Development |
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Domestic and international communications for developers
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Interpersonal and team communications
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| Management and Metrics for Product Development |
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Managing the team
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Metrics for product development
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Improvement matrices: project planning controls, reviews, best practices |
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