Academic Director Robert Cooper discusses how you will implement this program’s frameworks based on a market proven process to impact your company and career.
Do you need to innovate quickly to stay ahead of competitors? Overcome organizational barriers to innovation? Leverage customer insight for marketplace advantage? Create a commercialization machine for sustainable growth? This results-focused program equips you with the tools and methodologies you need to build sustainable growth engines even in times of turbulence and unpredictability.
Guided by our faculty of seasoned practitioners and innovation thought leaders, you’ll gain practical insight from examples of innovation in companies with demonstrated records of growth. You’ll deepen your learning experience by creating a customized growth initiative journal focused on a real-life business challenge you bring to class and you’ll develop solutions you can deploy immediately in your own company.
Mohanbir Sawhney - McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology & Innovation
Robert Wolcott - Clinical Professor of Innovation & Entrepreneurship; Co-Founder and Executive Director, Kellogg Innovation Network
Featured Faculty Video
Professor Mohan Sawhney discusses the impact of open innovation on brands.
What Past Participants Say
"A practical, grounded program with tools and concepts developed in commercial environments that are readily adaptable and applicable to business issues in our increasingly competitive environment." - Vice President, McDonald's Corporation
“This was an excellent program that married the rich experience of a world class practitioner with the intellectual power of top notch academics. A winning combination.” - Partner, RPOptions Management Consultants
“This class helped create a process by which to identify, prioritize, develop and grow new business opportunities in a way more likely to integrate into my company.” - GM & DVP, Automatic Data Processing
"Solid, market-tested methodology that fits the challenges found in many industries and situations." - Vice President of Operations, Gateway Foundation
"The program exceeded my expectations - the instructors magically blended advanced concepts and theory with down-to-earth, practical methods and case studies." - Chief Enterprise Architect, Blue Cross Blue Shield Association
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