Marketing & Sales Programs Executive Education Programs designed for mid to senior level sales and marketing executives looking to enhance their knowledge in topics such as branding, marketing management, and product marketing.
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| Accelerating Sales Force
Performance |
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Program
Information | Apply | Download
Brochure |
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Examines all of the issues surrounding sales
force productivity, including
sizing and structuring, resource allocation across products
and markets,
competitive assessment, pricing, compensation systems, motivation,
incentives, and performance evaluation. |
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Dates Evanston:
May 12-16, 2008; September 14-18, 2008
Dates Miami: March 1-5, 2009
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| Business Marketing Strategy |
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Program Information | Apply | Download
Brochure |
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Analyzes the latest developments in strategic
marketing planning,
targeting, and positioning of industrial and business products
and
services. It will benefit anyone who helps to plan and implement
marketing-oriented business strategy. |
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Dates:
July 13-18, 2008; September 28 - October 3, 2008
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| Consumer Marketing Strategy |
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Program
Information | Apply | Download
Brochure |
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Presents an integrated approach to marketing
management and decision
making for consumer products and services.You will learn
to evaluate
marketing opportunities more effectively, examine appropriate
uses
of marketing research, and to analyze, appraise, and design
coherent
marketing strategies. |
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Dates:
September 21-26, 2008 |
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| Customer Insight Tools: Turning Insight Into Effective Marketing Strategies |
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Program Information | Apply | Download Brochure |
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Provides decision makers with the skills to understand market research tools and unlock customer insights from the data generated by market research. Helps both B-to-B and B-to-C companies understand how the right blend of qualitative and quantitative tools can be used to gain powerful, valuable insights into customer needs and perceptions. |
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Dates: October 5-8, 2008
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| Distribution Channel Management: Bridging the Sales and Marketing Divide |
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Program Information | Apply | Download Brochure |
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Provides strategies for defining and resolving channel conflict, using your channel power to improve overall channel performance, and analyzing existing channels and establishing new ones. |
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Dates: October 5-8, 2008
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| Driving Organic Top-Line Growth |
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Program Information | Apply | Download Brochure |
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Presents a rigorous and market-tested approach to drive reliable and sustainable organic growth initiatives. Participants learn to think more holistically about innovation and growth, and leave the program able to put a growth process into action at their companies. |
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Dates Evanston: May 4-7, 2008
Dates Miami: December 1-4, 2008
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| Implementing Organic Growth Strategies - NEW! |
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Program Information | Apply | Download Brochure |
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Learn how to respond to organic growth challenges and develop a rigorous and market-tested approach to implement organic growth strategies in the most cost and risk effective way. |
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Dates Evanston: May 17-20, 2009
Dates Miami: December 6-9, 2009
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| Kellogg on
Branding:
Creating, Building, and Rejuvenating Your Brand |
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Program Information | Apply | Download
Brochure |
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Provides strategies to develop a brand management
strategy that
will leverage your brand for increased customer loyalty,
competitive
advantage, and profitability. |
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Dates Evanston: May 18-21, 2008; October 12-15, 2008
Dates Miami: January 25-28, 2009
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| Kellogg School Summit for Sales Executives |
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Program Information | Apply | Download Brochure |
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This intensive one-day program, to be offered annually in coordination with ZS Associates, is designed for senior level sales and marketing executives. The 2008 Summit will combine leading edge thinking and real world examples to explore how the sales force can drive organic growth for the company - across divisions, across geographies, and over the long-term. |
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Dates: October 29-30, 2008
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| Managing Customer Relationships for Profit |
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Program Information | Apply | Download Brochure |
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Provides senior marketing, IT and operations executives with tools to design and implement successful customer relationship management strategies for their organizations. Participants will learn state-of-the-art techniques for acquiring new customers, enhancing the value of existing customers, and retaining profitable customers. |
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Dates: September 21-24, 2008 |
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| Managing New Products and Services
for Strategic Competitive Advantage |
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Program Information | Apply | Download
Brochure |
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Identifies how organizations can maximize
the management of
their new product development process to build innovation
and gain
competitive advantage. The product marketing curriculum emphasizes an organization’s
ability to integrate different aspects of the development
process, from
the voice of the consumer to product design, development,
and launch. |
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Dates Evanston:
June 22-25, 2008; October 19-22, 2008
Dates Miami: February 15-18, 2009; August 23-26, 2009
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| Pricing Strategies and Tactics |
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Program Information | Apply | Download
Brochure |
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Shows you how to price more effectively
as you develop a better
understanding of price sensitivity, cost assessment, and
competitive
responses. |
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Dates:
September 28 - October 1, 2008
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| Sales Force Incentive Planning:
Compensating for Results |
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Program Information | Apply | Download
Brochure |
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Looks at incentive planning
within the context of the
successful selling organization.
Topics include design and
implementation of incentive
compensation plans, models
of employee motivation,
measurement and use of
customer satisfaction, and
establishment of sales quotas. |
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Dates: October 26-29, 2008
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| The Market Focused Organization: Creating and Delivering the Customer Experience |
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Program Information | Apply | Download Brochure |
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Provides strategies for managing the change process necessary to create a market-focused organization. Emphasis is placed on centering the firm’s culture on the market and driving the target market value proposition into all parts of the organization, converting marketing initiatives into real performance. |
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Dates: November 16-20, 2008 |
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