Kellogg Executive Leadership Institute
CMO Program - Watch the Video

Chief Marketing Officer Program

The Kellogg CMO Program is specifically designed to increase the odds of success for enterprise marketing leaders.

This program brings together a small, select group of newly appointed chief marketing officers and candidates for the CMO position or equivalent roles.

Attendance in this program is by invitation only.

The four-day program is split into two segments,
both of which participants are required to attend:

Segment I: April 28-29
Segment II: June 23-24
Location: Evanston Campus

Past Participants

Some of the best brands in the world have taken part
in the Kellogg CMO Program, established in 2013:

Contact Us

Eric Leininger, Executive Director | Email
Emily Caragher, Program Manager | Email

  • General Motors
  • Deere Company
  • Sabic
  • SAP
  • Cisco
  • Motorola
  • IBM
  • U.S. Cellular
  • Kimberly-Clark Corporation
  • Johnson and Johnson
  • Tillamook
  • Johnson
  • Coca-Cola
  • Cisco
  • Hyatt Hotels Corporation
  • The Wendys Company
  • Ulta
  • coletaylor bank
  • discover
  • Cleveland Clinic
  • museum of science and industry chicago
  • feeding america

Program Benefits

“The key benefit of attending, without question, has been the caliber of people I have met. Peers, faculty, guest speakers, we have some of the best and brightest in the room and I’m learning from them in so many different ways. Best practices, latest techniques, latest thinking, and theory and practice in our business.”
Molly Peck, Chevrolet

WORLD-CLASS FACULTY

Engage in meaningful discussions with Kellogg's top faculty and industry executives - and master the insights needed to navigate significant challenges faced by CMOs today.


“Getting out and reaching out to people across industries and really keeping that dialogue going with external folks is important. I now have a network I didn’t have before.”
Dara Krueger, Cleveland Clinic

PEER GROUP

Gain a broadened point of view with a small, select group of cross-industry participants from non-competitive firms.


“The Kellogg CMO Program, compared to other programs I’ve attended in the past, is outstanding in terms of ratio of time invested and the value that you receive. It’s time very well spent and I would absolutely do it again.”
Marcus Starke, Ciena Corporation

TIME VALUE

With two brief segments of substantive learning, participants can implement key takeaways immediately.

Learning Framework

INNOVATION

• Harnessing the power of data analytics
• Framing the CMO innovation agenda
• Leading the digital media transformation

LEADERSHIP

• Operating effectively in the C-suite
• Leading change
• Building the agile marketing organization of the future
• Understanding the CEO and board-level perspective on the CMO role

MARKET ORIENTATION

• Spearheading the growth agenda
• Influencing company strategy
• Building brand reputation with stakeholders
• Developing global leverage

SELF DEVELOPMENT

• Managing CMO success factors and career obstacles
• Increasing IT literacy
• Addressing company-specific action learning project

Faculty

Gregory Carpenter
James Farley/Booz Allen Hamilton Professor of Marketing Strategy
Academic Director, Chief Marketing Officer Program

Sanjay Khosla
Kellogg Senior Fellow
President, Developing Markets, Mondelez International (RET)

Harry M. Kraemer
Clinical Professor of Management & Strategy
Eric Leininger
Clinical Associate Professor of Executive Education; Executive Director, Kellogg CMO Program

J. Keith Murnighan
Harold H. Hines Professor of Risk Management

Derek Rucker
Sandy & Morton Goldman Professor of Entrepreneurial Studies in Marketing; Professor of Marketing
Florian Zettelmeyer
Nancy L. Ertle Professor of Marketing; Faculty Director, Program on Data Analytics at Kellogg

Brian Uzzi
Richard L. Thomas Professor of Leadership and Organizational Change

Edward Zajac
James F. Bere Professor of Management and Organizations

Industry Executives

Chief Executive Officers

Mary Dillon
CEO, Ulta

Rick Lenny
Partner, Friedman, Fleischer and Lowe;
CEO, Hershey (RET)

Content Leaders

Bob Cancalosi
Director of Global Customer Education,
GE Crotonville

Simon Clift
Chief Marketing Officer, Unilever (RET)

Rory Finlay
Consumer Products Global Practice Group
Leader, Egon Zehnder

Michael Golz
CIO Americas, SAP

 

Betsy Holden
Senior Advisor, McKinsey & Company

Matthew Paull
Chief Financial Officer, McDonald's (RET)

Homi Patel
Chief Executive Officer, Hartmax (RET),
Kellogg Marketing Lecturer

Jim Stengel
Chief Marketing Officer, Procter & Gamble (RET)

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Upcoming Sessions

  • Challenging discussion with Kellogg’s world class marketing faculty:
    • How to anticipate the future of the marketing profession
    • Building company and brand reputation with stakeholders
    • Mastering leadership challenges for the new C-Suite executive
    • Capturing value from transformational analytics
  • Broadened field-of-view from cross-industry perspectives:
    • Small group discussions with current CEOs and CMOs
    • Peer to peer learning from an “invitation only” participant group

Leadership

  • Operating effectively as a member of the senior executive team
  • Building the marketing organization of the future
  • Understanding the CEO perspective on the CMO role
  • Leading change

Market Orientation

  • Leading the growth agenda
  • Influencing company strategy
  • Building brand reputation with stakeholders
  • Developing global leverage

Innovation

  • Framing the CMO innovation agenda
  • Organizing for social media: c-suite and cross-functional dynamics
  • Leading transformational analytics

Self Development

  • Managing CMO success factors and career de-railers
  • Increasing IT literacy for CMOs
  • Addressing company-specific action learning project
Richard Honack - Academic Director; Adjunct Professor of Executive Education

Gregory Carpenter - James Farley/Booz Allen Hamilton Professor of Marketing Strategy; Director of the Center for Market Leadership; Faculty Director, Kellogg Markets and Customers Initiative (KMCI)

Carter Cast - Clinical Associate Professor of Innovation & Entrepreneurship

Daniel Diermeier - Visiting Professor of Managerial Economics & Decision Sciences

Philip Kotler - S.C. Johnson & Son Professor of International Marketing; Professor of Marketing

Harry M. Kraemer - Clinical Professor of Strategy

Eric Leininger - Clinical Associate Professor of Marketing; Associate Director, Center for Market Leadership; Associate Director of the Kellogg Markets & Customers Initiative (KMCI)

J. Keith Murnighan - Harold H. Hines Jr. Professor of Risk Management; Professor of Management & Organizations

Homi Patel - Adjunct Professor of Marketing

Brian Uzzi - Richard L. Thomas Professor of Leadership and Organizational Change; Professor of Industrial Engineering and Management Sciences, McCormick School (Courtesy); Professor of Sociology, Weinberg College (Courtesy); Co-Director, Northwestern Institute on Complex Systems (NICO); Faculty Director, Kellogg Architectures of Collaboration Initiative (KACI)

Edward Zajac - James F. Bere Professor of Management & Organizations;

Florian Zettelmeyer - Nancy L. Ertle Professor of Marketing; Faculty Director, Program on Data Analytics @ Kellogg, KMCI

Chief Executive Officers

  • Rick Lenny Partner, Friedman, Fleischer and Lowe CEO, Hershey (retired)
  • Marla Gottschalk CEO, The Pampered Chef

Content Leaders

  • Bob Cancalosi, Chief Learning Officer, GE
  • Rory Finlay, Egon Zehnder International
  • Simon Clift, former CMO, Unilever
  • Jim Stengel, former CMO, Procter & Gamble
  • Sanjay Khosla, former EVP Mondelez International

Current Marketing Officers

  • Katharyn White, IBM Global Services
  • Gannon Jones, Miller-Coors

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