The Kellogg CMO Program is specifically designed to increase the odds of success for enterprise marketing leaders.
This program brings together a small, select group of newly appointed chief marketing officers and candidates for the CMO position or equivalent roles.
Attendance in this program is by invitation only.
The four-day program is split into two segments,
both of which participants are required to attend:
2016 Dates Announced: May 9-11, 2016 and June 6-8, 2016
Some of the best brands in the world have taken part
in the Kellogg CMO Program, established in 2013:
When Marketers Step Into the C-Suite
Kellogg News & Events
Chief Metamorphosis Officers
“The key benefit of attending, without question, has been the caliber of people I have met. Peers, faculty, guest speakers, we have some of the best and brightest in the room and I’m learning from them in so many different ways. Best practices, latest techniques, latest thinking, and theory and practice in our business.”
– Molly Peck, Chevrolet
Engage in meaningful discussions with Kellogg's top faculty and industry executives - and master the insights needed to navigate significant challenges faced by CMOs today.
“Getting out and reaching out to people across industries and really keeping that dialogue going with external folks is important. I now have a network I didn’t have before.”
– Dara Krueger, Cleveland Clinic
Gain a broadened point of view with a small, select group of cross-industry participants from non-competitive firms.
“The Kellogg CMO Program, compared to other programs I’ve attended in the past, is outstanding in terms of ratio of time invested and the value that you receive. It’s time very well spent and I would absolutely do it again.”
– Marcus Starke, Ciena Corporation
With two brief segments of substantive learning, participants can implement key takeaways immediately.
Partner, Friedman, Fleischer and Lowe;
CEO, Hershey (RET)
Director of Global Customer Education,
Chief Marketing Officer, Unilever (RET)
Consumer Products Global Practice Group
Leader, Egon Zehnder
CIO Americas, SAP
Senior Advisor, McKinsey & Company
Chief Financial Officer, McDonald's (RET)
Chief Executive Officer, Hartmax (RET),
Kellogg Marketing Lecturer
Chief Marketing Officer, Procter & Gamble (RET)