CMO Program - Watch the Video

Chief Marketing Officer Program

The Kellogg CMO Program is specifically designed to increase the odds of success for enterprise marketing leaders.

This program brings together a small, select group of newly-appointed chief marketing officers and candidates for the CMO position. Attendance in this program is by invitation only.

The 2014 program on April 29-30 and June 24-25 is fully enrolled. The 2015 program will be held on April 28-29 and June 23-24.

Participant Benefits

Challenging discussion with Kellogg’s world class marketing faculty:
  • How to anticipate the future of the marketing profession
  • Building company and brand reputation with stakeholders
  • Mastering leadership challenges for the new C-Suite executive
  • Capturing value from transformational analytics
Broadened field-of-view from cross-industry perspectives:
  • Small group discussions with current CEOs and CMOs
  • Peer to peer learning from an “invitation only” participant group

Content Outline

Leadership

  1. Operating effectively as a member of the senior executive team
  2. Building the marketing organization of the future
  3. Understanding the CEO perspective on the CMO role
  4. Leading change

Market Orientation

  1. Leading the growth agenda
  2. Influencing company strategy
  3. Building brand reputation with stakeholders
  4. Developing global leverage

Innovation

  1. Framing the CMO innovation agenda
  2. Organizing for social media: c-suite and cross-functional dynamics
  3. Leading transformational analytics

Self Development

  1. Managing CMO success factors and career de-railers
  2. Increasing IT literacy for CMOs
  3. Addressing company-specific action learning project
  • Challenging discussion with Kellogg’s world class marketing faculty:
    • How to anticipate the future of the marketing profession
    • Building company and brand reputation with stakeholders
    • Mastering leadership challenges for the new C-Suite executive
    • Capturing value from transformational analytics
  • Broadened field-of-view from cross-industry perspectives:
    • Small group discussions with current CEOs and CMOs
    • Peer to peer learning from an “invitation only” participant group

Leadership

  • Operating effectively as a member of the senior executive team
  • Building the marketing organization of the future
  • Understanding the CEO perspective on the CMO role
  • Leading change

Market Orientation

  • Leading the growth agenda
  • Influencing company strategy
  • Building brand reputation with stakeholders
  • Developing global leverage

Innovation

  • Framing the CMO innovation agenda
  • Organizing for social media: c-suite and cross-functional dynamics
  • Leading transformational analytics

Self Development

  • Managing CMO success factors and career de-railers
  • Increasing IT literacy for CMOs
  • Addressing company-specific action learning project
Richard Honack - Academic Director; Adjunct Professor of Executive Education

Gregory Carpenter - James Farley/Booz Allen Hamilton Professor of Marketing Strategy; Director of the Center for Market Leadership; Faculty Director, Kellogg Markets and Customers Initiative (KMCI)

Carter Cast - Clinical Associate Professor of Innovation & Entrepreneurship

Daniel Diermeier - Visiting Professor of Managerial Economics & Decision Sciences

Philip Kotler - S.C. Johnson & Son Professor of International Marketing; Professor of Marketing

Harry M. Kraemer - Clinical Professor of Strategy

Eric Leininger - Clinical Associate Professor of Marketing; Associate Director, Center for Market Leadership; Associate Director of the Kellogg Markets & Customers Initiative (KMCI)

J. Keith Murnighan - Harold H. Hines Jr. Professor of Risk Management; Professor of Management & Organizations

Homi Patel - Adjunct Professor of Marketing

Brian Uzzi - Richard L. Thomas Professor of Leadership and Organizational Change; Professor of Industrial Engineering and Management Sciences, McCormick School (Courtesy); Professor of Sociology, Weinberg College (Courtesy); Co-Director, Northwestern Institute on Complex Systems (NICO); Faculty Director, Kellogg Architectures of Collaboration Initiative (KACI)

Edward Zajac - James F. Bere Professor of Management & Organizations;

Florian Zettelmeyer - Nancy L. Ertle Professor of Marketing; Faculty Director, Program on Data Analytics @ Kellogg, KMCI

Chief Executive Officers

  • Rick Lenny Partner, Friedman, Fleischer and Lowe CEO, Hershey (retired)
  • Marla Gottschalk CEO, The Pampered Chef

Content Leaders

  • Bob Cancalosi, Chief Learning Officer, GE
  • Rory Finlay, Egon Zehnder International
  • Simon Clift, former CMO, Unilever
  • Jim Stengel, former CMO, Procter & Gamble
  • Sanjay Khosla, former EVP Mondelez International

Current Marketing Officers

  • Katharyn White, IBM Global Services
  • Gannon Jones, Miller-Coors

Participant Companies to Date

  • General Motors
  • Deere Company
  • Sabic
  • SAP
  • Cisco
  • Motorola
  • IBM
  • U.S. Cellular
  • Kimberly-Clark Corporation
  • Johnson and Johnson
  • Tillamook
  • Johnson
  • Coca-Cola
  • Cisco
  • Hyatt Hotels Corporation
  • The Wendys Company
  • Ulta
  • coletaylor bank
  • discover
  • Cleveland Clinic
  • museum of science and industry chicago
  • feeding america

Participating Faculty & Practitioners

Academic Faculty

Gregory Carpenter
James Farley/Booz Allen Hamilton Professor of Marketing Strategy

Carter Cast
Clinical Associate Professor of Management

Daniel Diermeier
IBM Professor of Regulation and Competitive Practice

Richard Honack
Academic Director; Adjunct Professor of Executive Education

Philip Kotler
S.C. Johnson & Son Professor of International Marketing

Harry M. Kraemer
Clinical Professor of Management & Strategy

Eric Leininger
Clinical Associate Professor; Executive Director, Kellogg CMO Program
J. Keith Murnighan
Harold H. Hines Professor of Risk Management

Brian Uzzi
Richard L. Thomas Professor of Leadership and Organizational Change

Edward Zajac
James F. Bere Professor of Management and Organizations

Florian Zettelmeyer
Nancy L. Ertle Professor of Marketing

Practitioners

Chief Executive Officers

Mary Dillon, CEO, Ulta

Marla Gottschalk, CEO, The Pampered Chef

Rick Lenny, Partner, Friedman, Fleischer and Lowe; CEO, Hershey (retired)

Content Leaders

Bob Cancalosi, Director of Global Customer Education, GE Crotonville

Simon Clift, Chief Marketing Officer, Unilever (RET)

Rory Finlay, Consumer Products Global Practice Group Leader, Egon Zehnder

Michael Golz, CIO Americas, SAP

Betsy Holden, Senior Advisor, McKinsey & Company

Gannon Jones, Head of Brand Marketing, Miller-Coors

Sanjay Khosla, EVP Mondelez International (RET); Kellogg Senior Fellow

Homi Patel, Chief Executive Officer, Hartmax (RET), Kellogg Marketing Lecturer

Matthew Paull, Senior Executive Vice President and Chief Financial Officer, McDonald's Corporation (RET)

Jim Stengel, Global Marketing Officer, Procter & Gamble (RET)

Katharyn White, Managing Partner, IBM

Contact Us

Greg Carpenter
Academic Director
Email Greg Carpenter »

Eric Leininger
Executive Director
Email Eric Leininger »

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