CMO Program - Watch the Video

Chief Marketing Officer Program

The Kellogg CMO Program is specifically designed to increase the odds of success for enterprise marketing leaders.

This program brings together a small, select group of newly-appointed chief marketing officers and candidates for the CMO position. Attendance in this program is by invitation only.

The 2015 program is comprised of two 2-day modules,
for a total of four days at our Evanston campus.

Module I: April 28-29 | Module II: June 23-24

Participant Benefits

Challenging discussion with Kellogg’s world class marketing faculty:
  • How to anticipate the future of the marketing profession
  • Building company and brand reputation with stakeholders
  • Mastering leadership challenges for the new C-Suite executive
  • Capturing value from transformational analytics
Broadened field-of-view from cross-industry perspectives:
  • Small group discussions with current CEOs and CMOs
  • Peer to peer learning from an “invitation only” participant group

Content Outline


  1. Operating effectively as a member of the senior executive team
  2. Building the marketing organization of the future
  3. Understanding the CEO perspective on the CMO role
  4. Leading change

Market Orientation

  1. Leading the growth agenda
  2. Influencing company strategy
  3. Building brand reputation with stakeholders
  4. Developing global leverage


  1. Framing the CMO innovation agenda
  2. Organizing for social media: c-suite and cross-functional dynamics
  3. Leading transformational analytics

Self Development

  1. Managing CMO success factors and career de-railers
  2. Increasing IT literacy for CMOs
  3. Addressing company-specific action learning project
Download a Brochure

Upcoming Sessions

Participant Companies to Date

  • General Motors
  • Deere Company
  • Sabic
  • SAP
  • Cisco
  • Motorola
  • IBM
  • U.S. Cellular
  • Kimberly-Clark Corporation
  • Johnson and Johnson
  • Tillamook
  • Johnson
  • Coca-Cola
  • Cisco
  • Hyatt Hotels Corporation
  • The Wendys Company
  • Ulta
  • coletaylor bank
  • discover
  • Cleveland Clinic
  • museum of science and industry chicago
  • feeding america

Participating Faculty & Practitioners

Academic Faculty

Gregory Carpenter
James Farley/Booz Allen Hamilton Professor of Marketing Strategy

Carter Cast
Clinical Associate Professor of Management

Richard Honack
Academic Director; Adjunct Professor of Executive Education

Philip Kotler
S.C. Johnson & Son Professor of International Marketing

Harry M. Kraemer
Clinical Professor of Management & Strategy

Eric Leininger
Clinical Associate Professor; Executive Director, Kellogg CMO Program
J. Keith Murnighan
Harold H. Hines Professor of Risk Management

Brian Uzzi
Richard L. Thomas Professor of Leadership and Organizational Change

Edward Zajac
James F. Bere Professor of Management and Organizations

Florian Zettelmeyer
Nancy L. Ertle Professor of Marketing


Chief Executive Officers

Mary Dillon, CEO, Ulta

Rick Lenny, Partner, Friedman, Fleischer and Lowe; CEO, Hershey (RET)

Content Leaders

Bob Cancalosi, Director of Global Customer Education, GE Crotonville

Simon Clift, Chief Marketing Officer, Unilever (RET)

Rory Finlay, Consumer Products Global Practice Group Leader, Egon Zehnder

Michael Golz, CIO Americas, SAP

Betsy Holden, Senior Advisor, McKinsey & Company

Sanjay Khosla, EVP Mondelez International (RET); Kellogg Senior Fellow

Homi Patel, Chief Executive Officer,
Hartmax (RET),
Kellogg Marketing Lecturer

Matthew Paull, Senior Executive Vice President and Chief Financial Officer, McDonald's Corporation (RET)

Jim Stengel, Global Marketing Officer, Procter & Gamble (RET)

Contact Us

Greg Carpenter
Academic Director
Email Greg Carpenter »
Eric Leininger
Executive Director
Email Eric Leininger »

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