This program will help you create and build strong brands. Taught by the people who wrote the book on branding, it combines the latest academic thinking and practical tools. This highly interactive program uses cases, exercises and a simulation to inspire and empower you to elevate your brand.
In this fast-paced, collaborative program, Kellogg faculty members – the acknowledged thought leaders in branding – discuss cutting-edge theories and practical application
You’ll learn how to use marketing and branding to build a strong and enduring business and you’ll gain new insight into the importance and value of a strongly differentiated brand. You’ll come away with knowledge and skills you can apply immediately to leverage your brand for increased customer loyalty, competitive advantage and profitability.
Eric Leininger - Clinical Associate Professor of Marketing Associate Director, Center for Market Leadership Associate Director of the Kellogg Markets & Customers Initiative (KMCI)
Don Schultz - Professor Emeritus of Integrated Marketing Communications, Medill School of Journalism, Northwestern University
Featured Faculty Video
Professor Tim Calkins: How global competition and the explosion of information impact brands
What Past Participants Say
"Discussions on branding and the successes and failures in the industry have provided new insight into strategies for the future." - Director, Brand Marketing Litehouse, Inc.
"This program is revolutionary, challenging, and comforting. I learned many new concepts and ideas and feel secure in applying them." -Marketing and Communications Manager, Rx America
"This program does an excellent job of discussing the importance of branding and how critical the details of a company's strategy relate to the brand." - Brand Marketing Manager Pella Corporation
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