Gain the skills to manage the design and development of discrete products for strategic competitive advantage. This intensive three-day program provides the skills to manage creativity and design, customer-focused innovation, gap analysis in the design process, strategy in design, industrial design essentials, human factors, and intellectual property. Participants will also gain skills in managing the product development phase-gate process, teams, and product performance metrics. Leading faculty from Northwestern University's Robert R. McCormick School of Engineering and Applied Science and Kellogg School of Management team with industry experts, using real-world case studies and group workshops to illustrate the frameworks discussed in the program.
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