Executive Education

Marketing and Sales   >  Managing Customer Relationships

Managing Customer Relationships for Profit

Who Should Attend

This program is designed for middle- and senior-level executives in customer-facing roles (marketing, sales, and customer service) as well as executives in IT and operations who support customer relationship management efforts. Effective CRM requires decision making across functional areas, so we strongly encourage participation of teams spanning different functional areas from the same organization. The program will cover consumer marketing as well as business-to-business marketing contexts, and the program is relevant for firms that interact directly with customers as well as firms that rely on partners for customer interaction.

Many companies find it especially helpful to sponsor a team of participants to the program. Attending as a team produces a shared vocabulary and learning experience that encourages the application of new concepts and ideas to company issues. Special study groups, pricing and other arrangements are available to companies sponsoring teams of at least four participants. Please contact us to learn more.

What Past Participants Say

"This program has opened doors of opportunity to apply to our organization and can help define the building of strategies."
- Director, Worldwide Customer Service, Ste. Michele Wine Estates

"The program presented very useful blend of theory and practice as seen from the vantage of an executive. Highly tailored to my needs."
- Senior VP, American Medical Association

"By the end of the program, I could see a totally new dimension to my function."
- Director of Customer Relationship, Telefonica Moviles Mexico