Marketing & Sales > Strategic Data-Driven Marketing
Strategic Data-Driven Marketing
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| Upcoming Sessions |
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April 11-14, 2010
$ 5,900 |
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October 17-20, 2010
$ 5,900 |
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| Key Benefits |
| During this program, you will learn to: |
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Define a data-driven marketing strategy |
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Radically improve campaign performance using
the 15 essential marketing metrics |
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Quantify Return on Investment (ROI) of marketing
initiatives |
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Optimize Internet marketing, sponsored search
and social media campaigns |
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Make strategic decisions based upon customer
lifetime value |
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Use data-mining tools for executive marketing decisions |
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Ask IT the right questions for successful deployment |
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Become a data creator and use data for strategic advantage |
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This program inspires senior marketing and IT executives to design and implement
successful data-driven marketing strategies for their organizations. Representing
a fundamentally different approach to marketing, the program presents a holistic
view of data-driven marketing by including concepts from branding, campaign
management, marketing metrics, marketing analytics, technology management,
change management and finance.
The program uses a collaborative learning
environment to teach participants how to measure marketing return on investment
(ROI), justify marketing spending, maximize marketing impact in consumer as well
as business-to-business settings, optimize internet marketing, best practices for
customer lifecycle management, and state-of-the-art segmentation techniques.
View the faculty
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