Marketing & Sales > Sales and Marketing
Sales and Marketing: Leveraging Specialization and Collaboration |
| Upcoming Sessions |
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| Key Benefits |
| During this program, you will: |
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Learn why the complex work of a customer-facing organization leads to the need for Sales and
Marketing specialization |
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Develop an appreciation for how specialization of Sales and Marketing increases overall effectiveness while creating diverging thought worlds, and
coordination and collaboration challenges
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Discuss strategies to leverage the strengths of Sales and Marketing while overcoming points of conflict by focusing on customer value and company success |
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Tailor Sales and Marketing coordination solutions to specific business models and environments |
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Faculty
Andris A. Zoltners, Co-Academic Director; Professor of Marketing, Kellogg School of Management; Founder and Co-Chairman, ZS Associates.
Prabha Sinha, Co-Academic Director; Former Associate Professor of Marketing, Kellogg School of Management; Founder and Co-Chairman, ZS Associates.
Lakshman Krishnamurthi, A. Montgomery Ward Professor of Marketing, Kellogg School of Management
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