Executive Education

Marketing and Sales   >  Summit for Sales Executives

The Kellogg School Summit for Sales Executives

Sales Strategies in a Challenging Environment

In an uncertain market, with customers buying less and demanding more, the stress on sales organizations is high and the questions are many. Is this a time to retrench or to be aggressive? What can be done to retain the best customers - and the company’s best people? How should the selling process be adapted? What can be done now to be successful, whatever the economy has in store?

The 2009 Kellogg School Summit for Sales Executives will focus on how to boost sales force effectiveness in this environment - and be poised for the next economic turn. Academic and industry leaders will provide their distinct perspectives and stories, and participants will have the opportunity to share their experiences with peers from a diverse set of circumstances - industries in stronger or more difficult positions, companies of different sizes, and organizations using direct or channel sales models.

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Who Should Attend

Summit Agenda