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Customer Insight Tools: Turning Insight Into Effective Marketing Strategies

Related Programs
  Business Marketing Strategy
  Kellogg on Consumer Marketing Strategy
 

Upcoming Sessions
  March 7-10, 2010
$ 5,900
  September 26-29, 2010
$ 5,900
Bob Schieffer© Nathan Mandell
Professor Robert Schieffer
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Faculty

Robert Schieffer, Academic Director; Clinical Associate Professor of Marketing, Kellogg School of Management 

Eric Anderson, Hartmarx Research Associate Professor of Marketing, Kellogg School of Management

Lisa Fortini-Campbell, Lecturer of Executive Education, Kellogg School of Management; President, Fortini-Campbell Company

Lakshman Krishnamurthi, A. Montgomery Ward Professor of Marketing, Kellogg School of Management 

Susan Lazar, Founder, The Lazar Group

Angela Lee, Mechthild Esser Nemmers Distinguished Professor of Marketing, Kellogg School of Management 

Eric Leininger, Senior Vice President, McDonalds Corporation

 

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