Customer Insight Tools: Turning Insight Into Effective Marketing Strategies

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Marketing & Sales > Customer Insight Tools

Related Programs
	Business Marketing Strategy
	Consumer Marketing Strategy
	Managing Customer Relationships for Profit
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Upcoming Sessions
	October 5-8, 2008 $ 5,500
	March 8-11, 2009 $ 5,800
	October 4-7, 2009 $ 5,800

Key Benefits
During this course, you will:
	Understand the importance of a customer insight-driven business strategy
	Develop an insightful relationship with customers by understanding their rational and emotional needs
	Understand the role of ethnography in developing new customer insights
	Understand when you should trust a marketing research study and when you should be cautious
	Ask the right questions of your marketing researchers in order to gain valuable and actionable customer information
	Make appropriate decisions with the customer information that is gathered
	Obtain more accurate forecasts for new products
	Gain maximum value from your market research expenditures

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Who Should Attend

This program is designed for executives who commission, use, and make decisions based upon market research. The program helps executives understand how to ask appropriate questions and make strategic use of customer insight.

The program is also useful for managers who conduct market research but who are not formally trained in market research techniques.
Executives from any size firm in both B-to-B and B-to-C settings are encouraged to attend.

Special study groups, pricing, and other arrangements are available to companies sponsoring teams of four or more participants. Please contact us to learn more.

What Participants Say:

"A well-targeted program to help "unlock the black box" of insight techniques for the professional without a formal marketing background."
- Group Senior VP, LaSalle Business Credit

"Really helpful up-to-date tools and expertise I can use. Excellent organization and knowledgeable faculty."
- Account Director, Progression

Executive Education