Who Should Attend
This program is designed for executives who commission, use, and make decisions based upon market research. The program helps executives understand how to ask appropriate questions and make strategic use of customer insight. The program is also useful for managers who conduct market research but who are not formally trained in market research techniques. Executives from any size firm in both B-to-B and B-to-C settings are encouraged to attend.
Team Attendance
Special study groups, pricing, and other arrangements are available to companies sponsoring teams of four or more participants. Please contact us to learn more.
What Participants Say:
"A well-targeted program to help "unlock the black box" of insight techniques for the professional without a formal marketing background."
- Group Senior VP, LaSalle Business Credit
"Really helpful up-to-date tools and expertise I can use. Excellent organization and knowledgeable faculty."
- Account Director, Progression
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