To apply or receive more information on this program, please contact Joanna Danger at: kom@seminarium.com or 56-2-430-6814.
Combine this program with additional programs to become an Executive Scholar. More Info
Kellogg on Marketing is an intensive executive education program developed by the Kellogg School of Management in partnership with Seminarium Internacional. This program will provide top executives from Latin American companies with the skills needed to address today’s global marketing challenges.
Senior faculty from the Kellogg School’s world-renowned Marketing Department will provide the latest skills and up-to-date information on marketing strategy.
In addition to skills gained, the program also provides exceptional opportunities for broadening your perspective and exchanging marketing ideas with a Latin American group of peers, as well as analyzing the marketing strategies of your own firm.
Program Content
Collaborative Marketing: Co-Creating Value with Customers
Gaining Customer Insights
Competitive Marketing Strategy
Managing Your Routes to Market
Designing Winning Value Propositions
Top Line Growth thru Upside-Down Marketing Thinking
Implementing Compensation Programs
Building Market Driven Organizations
Accelerating Sales Force Performance
New Product Strategy
Reforming and Expanding Marketing
Living the Brand
Who Should Attend
Top marketing, commercial and sales executives from Latin American companies that have at least US$20 million in sales and more than 200 employees may apply. Executive directors from multinational advertising companies may also apply.
