Kellogg on Marketing: An International Marketing Executive Education Program

Executive Education
Home \| Executive MBA \| All Programs \| Directions \| Contact Us

Marketing & Sales > Kellogg on Marketing

Kellogg on Marketing
(In alliance with Seminarium Internacional)

Upcoming Sessions
	September 2-6, 2008

Key Benefits
During this course, you will:
	Gain insight into the future of marketing
	Learn the importance of being a customer-focused organization
	Learn how agility and the right strategies can drive growth
	Understand your customers and your competition more thoroughly
	Learn how to shape (not be shaped by) markets
	Gain a critical understanding of the importance of brands
	Explore how to leverage brands and brand meanings

Get Started Now

To apply or receive more information on this program, please contact Joanna Danger at: kom@seminarium.com or 56-2-430-6814.

Combine this program with additional programs to become an Executive Scholar.
More Info

Kellogg on Marketing is an intensive executive education program developed by the Kellogg School of Management in partnership with Seminarium Internacional. This program will provide top executives from Latin American companies with the skills needed to address today’s global marketing challenges.

Senior faculty from the Kellogg School’s world-renowned Marketing Department will provide the latest skills and up-to-date information on marketing strategy.

In addition to skills gained, the program also provides exceptional opportunities for broadening your perspective and exchanging marketing ideas with a Latin American group of peers, as well as analyzing the marketing strategies of your own firm.

Program Content
	Collaborative Marketing: Co-Creating Value with Customers
	Gaining Customer Insights
	Competitive Marketing Strategy
	Managing Your Routes to Market
	Designing Winning Value Propositions
	Top Line Growth thru Upside-Down Marketing Thinking
	Implementing Compensation Programs
	Building Market Driven Organizations
	Accelerating Sales Force Performance
	New Product Strategy
	Reforming and Expanding Marketing
	Living the Brand

Who Should Attend
Top marketing, commercial and sales executives from Latin American companies that have at least US$20 million in sales and more than 200 employees may apply. Executive directors from multinational advertising companies may also apply.

For more information on this program, visit the Seminarium Internacional website.