Executive Education

Kellogg School of Management

Marketing & Sales  >  Sales Force Incentive Planning

Sales Force Incentive Planning: Compensating for Results

Related Programs
  Energizing People for Performance
  Accelerating Sales Force Performance
  Kellogg School Summit for Sales Executives
 

Upcoming Sessions
  October 26-29, 2008
$ 5,500
   
Key Benefits
During this course, you will:
Assess your current incentive compensation plans
Benchmark your plan against lessons learned from numerous incentive plan implementations
Explore the latest methods for designing an effective compensation plan
Discover techniques for testing plans prior to implementation
Discuss approaches for implementing new designs in your compensation programs
Analyze the systems for compensation plan administration
Identify changes in the selling environment that may precipitate change in your compensation plan
Learn how to set appropriate quotas for members of the sales team
 
"Great program! It provides interaction and real-life applications that really expand your knowledge on different options that are being used across industries. "

Supervisor, Sales Analysis, TAP Pharmaceuticals, Inc.
students in class
© Nathan Mandell
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Program Content
 

Accelerating Sales Force Performance

Determinants of sales force effectiveness

Role of sales force incentives

 

Plan Assessment and Objectives

Incentive compensation framework

Plan strengths and weaknesses

Plan traction

Sales force satisfaction

 

Compensation Plan Design

Pay level

Salary-incentive mix

Measures of performance

Performance-payout relationships

 

Goal and Objective Setting

Considerations in determining sales objectives

Approaches to setting quotas

 

Plan Testing and Selection

Company sales and profits

Customer satisfaction

Sales force preference

 

Sales Force Motivation

Basic human motivators

Motivation program design

 

Implementing Compensation Programs

Drivers of incentive program change

Implementation insights

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