Executive Education

Marketing & Sales  >  Sales Force Incentive Planning

Sales Force Incentive Planning: Compensating for Results

Who Should Attend

This program is designed for upper and mid-level sales and marketing managers, and is also beneficial for other managers involved in planning and implementing sales force incentive compensation programs, such as vice presidents of sales and marketing; national sales managers; human resource managers; and directors of sales support, service, and administration.

Many companies find it especially helpful to sponsor a team of participants to the program. Attending as a team produces a shared vocabulary and learning experience that encourages the application of new concepts and ideas to company issues. Special study groups, pricing and other arrangements are available to companies sponsoring teams of four or more participants. Please contact us to learn more.

What Past Participants Say

"This was a very good strategic overview that will no doubt help me to 'connect the dots' in my plan relative to our objectives." - VP Compensation, IMS Health

"Very useful and practical information that I can implement now. I know I received significant improvement in my design process skills." - Director of Marketing, Codman

"This program helped our team understand the key components in an equitable plan based on our company culture. Don't change your plan until you take this program!" - Sales Manager, Medela, Inc.

"This program has provided me with the tools and processes that will enable us to develop a sales incentive program that is equitable and implementable." - Vice President, Sales Vapor Bus International