Marketing & Sales > Pricing Strategies and Tactics
Pricing Strategies and Tactics
May 26-28, 2010 $ 5,900
October 27-29, 2010 $ 5,900
Product Week Combines our Pricing Strategies and Tactics and Managing New Products and Services for Strategic Competitive Advantage programs into a six-day long executive series at a discounted total of $9500.
Apply to Product Week
Setting a Pricing Strategy
The pricing process
What is required to set a pricing strategy?
Examples of pricing strategies
Issues in Pricing and Distribution
Pricing through a distribution channel
Pricing to coordinate the channel
Dysfunctional channel pricing strategies
The Role of Costs in Pricing
Types of costs and general myths
How should costs affect pricing?
Differential impact of variable and fixed costs on pricing
Segmented Pricing
What is segmented pricing?
Types of segmented pricing including demographics, customer benefits, timing, quantity, location, bundling
How to implement segmented pricing
Value Pricing
What is value pricing?
How to set prices by focusing on value to the customer
Issues in implementing value pricing
Pricing in a Competitive Market
Price wars
Interaction between price and capacity
Price and differentiation
New Product Pricing
Factors to consider in setting price of new products
Relationship between price elasticity and price
How to set price of new products
Legal Aspects of Pricing
Common legal myths
Effective price discrimination
Lawful resale price setting
