Product Week Combines our Pricing Strategies and Tactics and Managing New Products and Services for Strategic Competitive Advantage programs into a six-day long executive series at a discounted total of $9500.
In this program, senior faculty in the Kellogg School of Management’s Marketing Department create a collaborative learning environment and lead you through the entire pricing process. You will explore the elements of a pricing strategy, types of costs, segment pricing techniques, value pricing, competitive games, and legal aspects of pricing.
This program helps dispel the myths and ambiguities of setting prices and inspires you with invaluable theories, tools, and strategies to help you successfully navigate the complicated world of pricing.
Product Week
You may combine this program with our Managing New Products and Services program in Product Week. When taken consecutively, these programs are offered together at a discounted total of $9500 and provide an executive summary of approaches used to manage product portfolios as taught in the highly acclaimed Kellogg MBA program.
