Executive Education

Marketing & Sales  >  Pricing Strategies and Tactics

Pricing Strategies and Tactics

Gain solid, practical tools for creating a pricing strategy for your products and services. In this program, senior faculty in the Kellogg School of Management’s Marketing Department lead you through the entire pricing process and explore the elements of a pricing strategy, types of costs, segment pricing techniques, value pricing, competitive games, and legal aspects of pricing.

You will become adept at determining the value of your product to your customers, the price sensitivity of the market, the costs that should be covered, and the likely response.

This program helps dispel the myths and ambiguities of setting prices and provides invaluable theories, tools, and strategies to help you successfully navigate the complicated world of pricing.

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Format
Discussion, case analysis, and group exercises facilitate participation in the seminar. In the evenings, participants work in study groups to prepare exercises and projects for class discussion.

Who Should Attend
Find out who should attend Pricing Strategies and Tactics, and what past participants have said about the course.