Marketing & Sales > Pricing Strategies and Tactics
Pricing Strategies and Tactics
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| Upcoming Sessions |
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September 28 - October 1, 2008
$ 5,500 |
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| Key Benefits |
| During this course, you will: |
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Integrate pricing into an overall marketing strategy |
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Determine the proper role of costs in pricing |
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Estimate the price sensitivity in a market |
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Set prices in a highly competitive environment |
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Understand the interaction between pricing and distribution |
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Assess the value of a product to a customer |
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Understand the legal environment of pricing |
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Learn when to use alternative pricing tactics |
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"I would recommend this program to all managers and executives. Anyone dealing with pricing and value will benefit from this program!"
Sales Manager, James Hardie Building Products |
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Gain solid, practical tools for creating a pricing strategy for your products and services. In this program, senior faculty in the Kellogg School of Management’s Marketing Department lead you through the entire pricing process and explore the elements of a pricing strategy, types of costs, segment pricing techniques, value pricing, competitive games, and legal aspects of pricing.
You will become adept at determining the value of your product to your customers, the price sensitivity of the market, the costs that should be covered, and the likely response.
This program helps dispel the myths and ambiguities of setting prices and provides invaluable theories, tools, and strategies to help you successfully navigate the complicated world of pricing.
View the faculty
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