Executive Education

Kellogg School of Management

Marketing & Sales  >  Pricing Strategies and Tactics

Pricing Strategies and Tactics

Related Programs
  Finance for Executives
  Consumer Marketing Strategy
  Business Marketing Strategy
 

Upcoming Sessions
  September 28 - October 1, 2008
$ 5,500
 

April 5-8, 2009
$ 5,800

 

September 27-30, 2009
$ 5,800

 
Key Benefits
During this course, you will:
Integrate pricing into an overall marketing strategy
Determine the proper role of costs in pricing
Estimate the price sensitivity in a market
Set prices in a highly competitive environment
Understand the interaction between pricing and distribution
Assess the value of a product to a customer
Understand the legal environment of pricing
Learn when to use alternative pricing tactics
 
"I would recommend this program to all managers and executives. Anyone dealing with pricing and value will benefit from this program."

Sales Manager, James Hardie Building Products
Academic Director Lakshman Krishnamurthi
© Nathan Mandell
Academic Director Lakshman Krishnamurthi
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Who Should Attend

This program is designed for all managers responsible for making pricing decisions, as well as for engineering and finance executives. While not highly technical, the program requires the ability to work with quantitative information and spreadsheets.

Many companies find it especially helpful to sponsor a team of participants to the program. Attending as a team produces a shared vocabulary and learning experience that encourages the application of new concepts and ideas to company issues. Special study groups, pricing and other arrangements are available to companies sponsoring teams of at least four participants. Please contact us to learn more.

What Past Participants Say

"The professors are experts and extremely enthusiastic with every topic. My expectation was to come away with three key tools, and I walked away with at least ten."
Product Director, Johnson & Johnson

"I would recommend this program to all managers and executives. Anyone dealing with pricing and value will benefit from this program!"
Sales Manager, James Hardie Building Products "

"This program takes you away from your way of looking at pricing and opens many doors to broaden your horizon and force you to look at pricing differently."
Director of Pricing Development, Western Union FSI

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