Who Should Attend
This program is designed for middle- to senior-level executives in manufacturing, wholesale, retail, or service firms who have responsibility for creating and managing channels of distribution, or who have broader strategic responsibilities of which channel strategies are a part. Executives wishing to gain an increased understanding of the critical role channels of distribution play in their company’s business model will benefit from this program.
Team Attendance
Special study groups, pricing, and other arrangements are available to companies sponsoring teams of four or more participants. Please contact us to learn more.
What Past Participants Say
"A tremendous seminar. The content, delivery and execution of the program was outstanding."
Global Strategist, Samsung
"If you sell through channels, this course affords you the vital framework of diagnostics to improve channel efficiency."
Manager, Dealer Development, Mitsubishi Caterpillar Forklift America
"Market Access Strategies provides invaluable tools and perspectives for any channel problem in any line of business"
Senior Account Executive, Leo Burnett
"Very useful way of looking at channel management - comprehensive and coherent. Recommended!"
International Trade Advisor, UK Trade & Investment
"This course puts a focus on channel and supply chain that shows the necessity of this for the long term success of your business."
John Deere Company
"This program was directly relevant to our business. I used some of the tools before I even left campus! The ROI is clearly there -- I would highly recommend this program."
Senior Director, Channel Strategy and Marketing, RadioShack "It's a 'layup' that I'll get a big ROI on the three days at Kellogg, the advanced preparation time, and the time I'll spend putting what I learned to work."
Trading Manager, Cargill
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