Product Week Combines our Pricing Strategies and Tactics and Managing New Products and Services for Strategic Competitive Advantage programs into a six-day long executive series at a discounted total of $9500.
Identify approaches for establishing an innovation mind-set in your organization
Create a new product/service development process
Develop strategies for marketing new products/services
Analyze the role of product and process design in mass customization
Generate strategies for integrating R & D, design, intellectual property, production and marketing
Explore best practices in product and service industries
"This program provided me with a clear perspective on product development and brand impact. I will return to my company with a new perspective and product strategy."
Department Manager, Pre-Owned Marketing, Mercedes-Benz U.S.A.
