Managing New Products and Services for Strategic Competitive Advantage

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Marketing & Sales > Managing New Products and Services

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	Pricing Strategies & Tactics
	Business Marketing Strategy
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Upcoming Sessions
	October 25-28, 2009 $ 5,800
	June 6-9, 2010 $ 5,900
	October 24-27, 2010 $ 5,900

Key Benefits
During this program, you will learn to:
	Identify approaches for establishing an innovation mind-set in your organization
	Create a new product/service development process
	Develop strategies for marketing new products/services
	Analyze the role of product and process design in mass customization
	Generate strategies for integrating R & D, design, intellectual property, production and marketing
	Explore best practices in product and service industries

"This program provided me with a clear perspective on product development and brand impact. I will return to my company with a new perspective and product strategy." Department Manager, Pre-Owned Marketing, Mercedes-Benz U.S.A.

Get Started Now

Turn your new products and services into profits. Organizations must be able to fuse business strategy with new product design and development to gain a competitive edge in the marketplace. In this comprehensive program highlighted by a collaborative learning environment, you will identify new product and service strategies that foster innovation.

From the voice of the customer to design, manufacturing, delivery, and launch, you will be inspired to put a development process into action at your organization.

This program covers techniques for creating an innovation mind-set, market entry and positioning strategies, segmentation tools and techniques, mass customization, product design and development, building cross-functional teams, and rewarding and motivating team performance.

View the faculty

Watch Video: Professor Kuczmarski

Program Content
	Creating an Innovation Mind-Set
	Conducting a Strategic Audit of New Products
	New Product Marketing Strategies
	Strategic Segmentation and Positioning
	Building Cross-Functional Teams
	Rewarding Performance and Motivating Teams
	Innovation and Intellectual Property

Format
Senior members of the Kellogg School faculty teach this course. Discussions, case studies, and exercises facilitate involvement. In the evenings, you will meet in faculty-assisted study groups to prepare exercises and projects for class discussion.

Who Should Attend
Find out who should attend Managing New Products and Services, and what past participants have said about the course.

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