Who Should Attend
This seminar targets mid- to senior-level executives who are involved in the development and management of new products. This may include general managers, vice presidents, and executives in functional areas such as marketing, brand management, research and development, design, and operations.
Team Attendance
Special study groups, pricing, and other arrangements are available to companies sponsoring teams of four or more participants. Please contact us to learn more.
What Past Participants Say
"Hard-hitting, relevant information I can immediately put into practice to make my company more competitive." - Business Unit Manager, Milwaukee Electric Tool
"This program really helped me in building new concepts and knowing how to create a new mindset for the corporation." - Material Development Manager, Petroleo Brasileiro S.A.
"An excellent executive program for understanding ways to foster, manage, and profit from innovation in today's economy." - Program Director, Invensys
"The single best thing about this program is that the instructors are also practitioners. They don't just write books and espouse theories, they are out at companies thinking about how to maximize brands." - Market Research Manager, UCB Pharma |
