EXECUTIVE EDUCATION

Marketing & Sales  >  Kellogg on Branding

Kellogg on Branding: Creating, Building, and Rejuvenating Your Brand
Related Programs
  Consumer Marketing Strategy
  Integrated Marketing Communications Strategy
  The Market Focused Organization: Creating and Delivering the Customer Experience
 

Upcoming Sessions
 

January 24-27, 2010
$ 5,900
 

May 23-26, 2010
$ 5,900
 

October 3-6, 2010
$ 5,900
 
Key Benefits
During this program, you will learn to:
Understand the importance of branding and how brands create value
Appreciate the challenges of branding  
Create a brand positioning  
Understand brand design and brand portfolio strategy  
Build a brand-focused organization  
Explore the latest thinking on measuring brand value 
 
 
students in class
© Nathan Mandell
Get Started Now

Program Content

The Challenge of Branding

  • Why Brands Matter
  • Challenges for Managers

Creating a Brand

  • Brand Positioning
  • Brand Design

Managing a Brand Over Time

  • Portfolio Strategy
  • Brand Growth Strategy

Creating a Brand-Focused Organization

  • Internal Branding
  • Engaging Employees

Measuring Brands

  • Brand Valuation
  • Emerging Challenges
© 2009 Kellogg School of Management, Northwestern University.
All Rights Reserved.
Policy Statements | Site Map		 Kellogg School of Management
James L. Allen Center
2169 Campus Drive
Evanston, IL 60208-2800