Executive Education

Kellogg School of Management

Marketing & Sales  >  Kellogg on Branding

Kellogg on Branding: Creating, Building, and Rejuvenating Your Brand

Related Programs
  Consumer Marketing Strategy
  Integrated Marketing Communications Strategy
  The Market Focused Organization: Creating and Delivering the Customer Experience
 

Upcoming Sessions
Evanston Campus
 

October 12-15, 2008
$ 5,500 - this session is FULL

 

May 31 - June 3, 2009
$ 5,800

 

October 4-7, 2009
$ 5,800

Miami Campus
  January 25-28, 2009
$ 5,800
Key Benefits
During this program, you will learn to:
Understand the importance of branding and how brands create value
Appreciate the challenges of branding  
Create a brand positioning  
Understand brand design and brand portfolio strategy  
Build a brand-focused organization  
Explore the latest thinking on measuring brand value 
 
 
students in class
© Nathan Mandell
Get Started Now

Program Content

The Challenge of Branding

  • Why Brands Matter
  • Challenges for Managers

Creating a Brand

  • Brand Positioning
  • Brand Design

Managing a Brand Over Time

  • Portfolio Strategy
  • Brand Growth Strategy

Creating a Brand-Focused Organization

  • Internal Branding
  • Engaging Employees

Measuring Brands

  • Brand Valuation
  • Emerging Challenges

Participants are encouraged to bring materials related to their brand to the program, and will have the opportunity to practically apply the frameworks learned to their brand.

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