Kellogg on Branding

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Kellogg on Branding: Creating, Building, and Rejuvenating Your Brand

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	Consumer Marketing Strategy
	Integrated Marketing Communications Strategy
	The Market Focused Organization: Creating and Delivering the Customer Experience
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Upcoming Sessions
Evanston Campus
	October 12-15, 2008 $ 5,500 - this session is FULL
	May 31 - June 3, 2009 $ 5,800
	October 4-7, 2009 $ 5,800
Miami Campus
	January 25-28, 2009 $ 5,800
Key Benefits
During this program, you will learn to:
	Understand the importance of branding and how brands create value
	Appreciate the challenges of branding
	Create a brand positioning
	Understand brand design and brand portfolio strategy
	Build a brand-focused organization
	Explore the latest thinking on measuring brand value

Get Started Now

Program Content

The Challenge of Branding

Why Brands Matter
Challenges for Managers

Creating a Brand

Brand Positioning
Brand Design

Managing a Brand Over Time

Portfolio Strategy
Brand Growth Strategy

Creating a Brand-Focused Organization

Internal Branding
Engaging Employees

Measuring Brands

Brand Valuation
Emerging Challenges

Participants are encouraged to bring materials related to their brand to the program, and will have the opportunity to practically apply the frameworks learned to their brand.

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