Marketing & Sales > Kellogg on Branding
Kellogg on Branding: Creating, Building, and Rejuvenating Your Brand
January 24-27, 2010 $ 5,900
May 23-26, 2010 $ 5,900
October 3-6, 2010 $ 5,900
Program Content
The Challenge of Branding
Creating a Brand
Managing a Brand Over Time
Creating a Brand-Focused Organization
Measuring Brands