Kellogg on Branding

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Kellogg on Branding: Creating, Building, and Rejuvenating Your Brand

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Upcoming Sessions
Evanston Campus
	October 12-15, 2008 $ 5,500 - this session is FULL
	May 31 - June 3, 2009 $ 5,800
	October 4-7, 2009 $ 5,800
Miami Campus
	January 25-28, 2009 $ 5,800

Key Benefits
During this program, you will learn to:
	Understand the importance of branding and how brands create value
	Appreciate the challenges of branding
	Create a brand positioning
	Understand brand design and brand portfolio strategy
	Build a brand-focused organization
	Explore the latest thinking on measuring brand value

"I enjoyed the diversity of topics, the healthy discussions, and the well-prepared presentations, but most of all, I was impressed by the vast repertoire of knowledge and experience the faculty brought to the program." Global Marketing Manager, LexisNexis

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Who Should Attend

This program is designed for managers who have brand management responsibility in their organizations. The program is also useful for those who wish to expand their understanding of the importance of brands and effective brand management strategies.

Team Attendance
Special study groups, pricing, and other arrangements are available to companies sponsoring teams of four or more participants. Please contact us to learn more.

What Past Participants Say

"Discussions on branding and the successes and failures in the industry have provided new insight into strategies for the future."
- Director, Brand Marketing Litehouse, Inc.

"This program is revolutionary, challenging, and comforting. I learned many new concepts and ideas and feel secure in applying them."
-Marketing and Communications Manager, Rx America

"This program does an excellent job of discussing the importance of branding and how critical the details of a company's strategy relate to the brand." -Brand Marketing Manager Pella Corporation

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