Understand the importance of branding and how brands create value
Appreciate the challenges of branding
Create a brand positioning
Understand brand design and brand portfolio strategy
Build a brand-focused organization
Explore the latest thinking on measuring brand value
"I enjoyed the diversity of topics, the healthy discussions, and the well-prepared presentations, but most of all, I was impressed by the vast repertoire of knowledge and experience the faculty brought to the program."
This program is designed for managers who have brand management responsibility in their organizations. The program is also useful for those who wish to expand their understanding of the importance of brands and effective brand management strategies.
Team Attendance Special study groups, pricing, and other arrangements are available to companies sponsoring teams of four or more participants. Please contact us to learn more.
What Past Participants Say
"Discussions on branding and the successes and failures in the industry have provided new insight into strategies for the future."
- Director, Brand Marketing Litehouse, Inc.
"This program is revolutionary, challenging, and comforting. I learned many new concepts and ideas and feel secure in applying them."
-Marketing and Communications Manager, Rx America
"This program does an excellent job of discussing the importance of branding and how critical the details of a company's strategy relate to the brand." -Brand Marketing Manager Pella Corporation
