Who Should Attend
Participants come from organizations in which communications play a key role in leveraging sales. The program is useful for anyone who has a strategic responsibility for communications or is preparing for one. The program is most useful for managers involved in changing and expanding the scope of the communications function within their organizations.
Many companies find it especially helpful to sponsor a team of participants to the program. Attending as a team produces a shared vocabulary and learning experience that encourages the application of new concepts and ideas to company issues. Special study groups, pricing and other arrangements are available to companies sponsoring teams of at least four participants. Please contact us to learn more. What Past Participants Say
"It was indeed an excellent opportunity to build skills in strategically identifying the most valuable customer/target and designing solutions and communications to address the comprehensive customer contacts rather than just traditional advertising."
Director of Worldwide Learning and Development, Pfizer
"Finally, a program that quantifies the value of marketing to my business."
Assistant VP of Marketing, Wheels, Inc.
"Not a traditional marketing communications program. Great for the person who thinks holistically about their organization and works cross-functionally."
Director of CRM Initiatives, LexisNexis |
