Marketing & Sales > Strategic
Marketing Communications
Strategic Marketing Communications in Today’s Media World |
| Upcoming Sessions |
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May 16-20, 2010
$ 7,900 |
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October 17-21, 2010
$ 7,900 |
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| Key Benefits |
| During this course, you will: |
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Gain an in-depth understanding of the six generations that make up the “Nanosecond Culture” and how they impact all marketing communication messaging |
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Understand the numerous marketing and communications media platforms available to all audiences receiving your messaging - including employees |
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View communications more broadly than traditional media-delivered messages by planning what your brand communicates at each contact or touch point |
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Develop an understanding of the importance of planning in all marketing and communications efforts across all generations and media |
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Link marketing and communications activities to the larger objectives of the organization and understand the implications of a successful integrated marketing and communications strategy |
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"[This program] debunks many myths, fallacies and popular misconceptions about branding, marketing communications and segmentation. Thank goodness that common sense, listening and observation are back in style."
Senior Account Manager, Amgen Biotechnology |
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© Nathan Mandell |
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Gain a greater understanding for marketing in the “Nanosecond Culture,” and be prepared to immediately implement holistic thinking for your marketing and communications strategy. Taught by senior faculty from the Kellogg School of Management and Department of Integrated Marketing Communications at Northwestern University’s Medill School of Journalism, this program will help you to strategically understand all elements of marketing and communications for your organization. You will learn to integrate marketing communications to more precisely defined segments of “empowered” customers and consumers as they relate to your products and services.
This program will help you understand the different value propositions needed to communicate with internal and external segments as they impact your organization across different media and communications channels.
You will be inspired to think comprehensively about your brand from a 360 degree point-of-view and put into action a marketing communications plan that delivers short and long-term success for your organization.
View the faculty |
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Format
Senior members of the Kellogg School faculty teach this course. Discussions, case studies, and exercises facilitate involvement. In the evenings, you will meet in faculty-assisted study groups to prepare exercises and projects for class discussion. A comprehensive reference manual of course materials will serve as a valuable resource for you in the future as well.
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Who
Should Attend
Find out who should attend Strategic Marketing Communications, and what past participants have said about the course. |
