Marketing & Sales > The Market Focused Organization
The Market Focused Organization: Creating and Delivering the Customer Experience |
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November 16-20, 2008
$ 7,300 |
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| Key Benefits |
| During this course, you will: |
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Communicate internally how to be a truly great market-focused organization |
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Understand how your customers experience your organization's products or services and the impact customer experience has on satisfaction and brand image |
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Understand how to drive the target market value proposition throughout your organization and convert marketing initiatives into real performance |
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Understand the critical steps to aligning your organization with your target markets and their value propositions |
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Develop a continuous and sustainable process for learning about, and adjusting to, the needs of the target market |
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"This program provides practical and compelling frameworks to tackle major market-focus issues that exist in nearly all organizations."
SVP, Strategic Marketing and Business Development, Lonley Planet Publications |
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© Nathan Mandell |
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Organizations totally driven by the market consistently outperform their competition in profitability. These organizations carefully segment their customers and deliver an outstanding total customer experience. Truly market-focused organizations not only develop a sound market-focused strategy, but they also align all aspects of their business. In these organizations, everyone, regardless of position or function, knows what the market strategy means for his or her job and makes decisions consistent with this strategy.
This program provides you with the skills to center your firm on the market by learning from your customer's experiences and evaluating the alignment of your organization's strategy and culture. You will learn how to manage the process necessary to become and remain continuously market-focused.
View the faculty
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Format
Senior members of the Kellogg School of Management's world-renowned faculty teach this program along with other leading experts. Interactive learning is emphasized in class discussions as well as in evening small-group activities that employ exercises and real-world case studies.
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Who
Should Attend
Find out who should attend The Market Focused Organization, and what past participants have said about the course. |
