Who Should Attend
This program targets executives with the power to initiate change in their organizations, and those responsible for or contributing significantly to the development and implementation of market-focused strategies and initiatives. Typically, this includes general or group managers, directors of strategic planning, heads of major functions, senior marketing managers, and heads of customer experience and perception management.
Team Attendance
Special study groups, pricing, and other arrangements are available to companies sponsoring teams of four or more participants. Please contact us to learn more.
What Past Participants Say
"Excellent blueprint for driving strategic and organizational change to implement a market-focused culture." - VP of Marketing, Business Markets, Sprint
"Dynamic program that offers many options to create a market-focused organization across all levels of your company." - Director of Market Development, Aventis Behring
"Focused and practical. I can apply the learning immediately." - Business Development Manager, John Deere Construction and Forestry Division |
