EXECUTIVE EDUCATION

Marketing & Sales   >  Business Marketing Strategy

Business Marketing Strategy
Related Programs
  Pricing Strategies and Tactics
  Kellogg on Consumer Marketing Strategy
  Managing Customer Relationships for Profit
 

Upcoming Sessions
  April 18-23, 2010
$ 9,500
  July 11-16, 2010
$ 9,500
  September 19-24, 2010
$ 9,500
   

"A well-done, fast paced overview that is highly valuable to marketing managers or others who want to gain a deeper understanding of B2B marketing."

Brand Manager, Eli Lilly & Co.
Program Director James Anderson
© Nathan Mandell
Program Director James C. Anderson
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Program Content

Creating a Market-Oriented Company

  • Developing a competitive marketing strategy
  • Developing segmentation and positioning strategies
  • Building and sustaining working relationships

Customer Value Management

  • Building customer value Models
  • Constructing customer value propositions
  • Managing market offerings
  • Managing pricing

Creating and Building Business Brands

  • Understanding brand strategy
  • Sustaining customer relationships
  • Strengthening reseller performance through channel positioning

Driving Organic Growth Through Business Innovation

  • Developing and managing new products
  • Marketing in a digital world
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