EXECUTIVE EDUCATION

Marketing & Sales   >  Business Marketing Strategy

Business Marketing Strategy

Related Programs
  Pricing Strategies and Tactics
  Kellogg on Consumer Marketing Strategy
  Managing Customer Relationships for Profit
 

Upcoming Sessions
  April 18-23, 2010
$ 9,500
  July 11-16, 2010
$ 9,500
  September 19-24, 2010
$ 9,500
   
Key Benefits
During this program, you will learn to:
Boost your marketing strategy analysis skills
Segment business markets
Build customer value models
Develop an understanding of the dynamics of marketing strategy
Construct a framework for the new product development process
Structure marketing channels based on customer requirements and preferences
Use customer value as a basis for pricing strategy
Assess when to use collaborative marketing
 

"A well-done, fast paced overview that is highly valuable to marketing managers or others who want to gain a deeper understanding of B2B marketing."

Brand Manager, Eli Lilly & Co.

Program Director James Anderson
© Nathan Mandell
Program Director James C. Anderson
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Enrollment Criteria & Policies
The fee for each program (payable in U.S. dollars) includes tuition, program materials, accommodations for the duration of the program, and all meals, coffee breaks, and receptions. Enrollment is confirmed only upon receipt of full payment.

Resume
In addition to submitting the application form, a current resume or additional information may be requested in order to complete your application. Applicants will be notified about their admission status approximately two weeks after the completed application is received.

Payment
Payment may accompany application or will be due upon receipt of invoice. Please make check payable to the Kellogg School of Management. Contact the Registrar at Executive Education if you need information on wiring international payments.

Cancellation
Because attendance at a Kellogg School executive program requires significant advance preparation and demand often exceeds capacity, it is important that you contact us in a timely manner if you must cancel or defer your attendance. To receive a full refund of tuition, notice of cancellation must be received more than 30 days in advance of the program start date. Participants who cancel less than 30 days in advance will not receive a refund but may nominate an acceptable substitute or attend a future session of the same program within one year.

Please note: Occasionally, demand for programs requires that participants stay at a nearby hotel. If that is necessary, you will be notified upon receipt of your application and all arrangements (including daily transportation between the hotel and the Allen Center) will be made for you. It is expected that participants have their own health insurance that is valid in the United States. The University is not responsible for medical expenses incurred by participants during the program.

 

 

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Kellogg School of Management
James L. Allen Center
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Evanston, IL 60208-2800