Who Should Attend
This program is designed for general managers; marketing, product, and sales managers from medium to large firms; presidents and vice presidents of marketing from smaller firms; and managers who help to plan and implement market-oriented business strategies in their companies.
Team Attendance
Special study groups, pricing, and other arrangements are available to companies sponsoring teams of four or more participants. Please contact us to learn more.
What Past Participants Say
"This is a great program to put you in the right mind-set to build a customer-driven company."
Product Manager, Visa International
"The faculty are very engaging and energetic. There are no ivory towers at Kellogg-just sound, insightful business practitioners."
Director of Sales and Marketing, Kimberly-Clark Corp.
"Practical, pragmatic, and intellectually challenging content taught by professors who really understand B2B markets."
Global Head of Marketing Services, Morgan Stanley Investment Management
"An exceptional program! They live up to the reputation of being #1 ranked in the business."
Marketing Manager, bioMerieux, Inc.
"Great fundamental insights and a framework for moving my business forward."
Vice President, Harris Corp.
"This program provided tools and techniques that I can apply to my product line immediately. It was a very insightful week for me."
Product Manager, BP Amoco Polymers
"An outstanding program that I'll be using on Monday. In this crazy e-commerce day, Professor Sawhney gets it!"
Marketing Product Manager, Veeder-Root
"A concentrated "coaching clinic" on marketing. Invaluable for the neophyte marketer and thoughtprovoking for the executive already immersed in this business."
Vice President-Agency, State Farm Insurance Company
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