EXECUTIVE EDUCATION

Marketing & Sales   >  Accelerating Sales Force Performance

Accelerating Sales Force Performance

Related Programs
  Kellogg School Summit for Sales Executives
  Business Marketing Strategy
 

Upcoming Sessions
  April 11-15, 2010
$ 7,900
  September 12-16, 2010
$ 7,900
 
Key Benefits
During this program, you will:
Develop a framework for a sales force diagnosis that leads to enhanced effectiveness
Examine issues that affect the sizing and structuring of your sales force
Discuss important talent management topics such as recruitment, development, and retention
Assess your sales force culture
Determine how technology enhances sales force performance
Explore the use of incentives to motivate and direct your sales force
Discover how successful sales force initiatives can be implemented

"This program provides very relevant issues and topics with insightful solutions that can be immediately applied and used with your organization."

Director, National Accounts, Pfizer Inc.

Academic Director Andris Zoltners
© Nathan Mandell
Academic Director Andris Zoltners
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Program Content
 

Thinking Framework for Sales Success

  • Recognizing the sales organization’s impact on revenue and profit
  • Understanding the five key dimensions of sales force success
  • Identifying the core decisions that drive sales effectiveness
  • Assessing your sales force’s current state and opportunities for improvement
 

Sales Force Design

  • Identifying the role of the sales force within an effective go-to-market strategy
  • Determining the best sales force size
  • Designing an effective sales force structure
  • Deploying the sales force
 

Sales Force Talent Management

  • Recruiting the best salespeople
  • Developing and retaining talent
  • Building an effective sales management team
 

Sale Force Systems

  • Designing incentive and motivation programs
  • Using information and technology to facilitate the sales process
  • Managing the performance of salespeople
 

Implementation

  • Embedding effectiveness initiatives into the organization
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