Accelerating Sales Force Performance

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Marketing & Sales > Accelerating Sales Force Performance

Related Programs
	Sales Force Incentive Planning: Compensating for Results
	Kellogg School Summit for Sales Executives
	Business Marketing Strategy
	All Programs

Upcoming Sessions
Evanston Campus
	September 14-18, 2008 $ 7,300
	May 17-21, 2009 $ 7,700
	September 13-17, 2009 $ 7,700
Miami Campus
	March 1-5, 2009 $7,700

Key Benefits
During this course, you will:
	Explore the latest methods for developing a go-to-market strategy
	Develop a framework for a sales force diagnosis to determine whether redesigns are appropriate
	Examine issues that affect the sizing and structuring of your sales force
	Discuss important human resource management topics like compensation, motivation, and performance management
	Assess your sales force culture
	Learn how technology enhances sales force performance
"This program provides very relevant issues and topics with insightful solutions that can be immediately applied and used with your organization." Director, National Accounts, Pfizer Inc.

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Who Should Attend

This umbrella program is designed for upper- and upper-middle-level sales and marketing managers. The seminar content is geared toward managers in any industry where the productivity of the sales organization is a priority. The program benefits those who help to plan and implement sales force decisions.

Many companies find it especially helpful to sponsor a team of participants to the program. Attending as a team produces a shared vocabulary and learning experience that encourages the application of new concepts and ideas to company issues. Special study groups, pricing and other arrangements are available to companies sponsoring teams of at least four participants. Please contact us to learn more.

What Past Participants Say

"This was an excellent program that enhanced my strategic thinking skills while satisfying a current need related to sales organization sizing and structuring. Great interplay of theory, trial and practical tools to begin using on Monday." - Director, Planning & Support, Merck & Co. Inc.

"An excellent program-a worthwhile investment offering great tools. It puts a structure and science behind sales force decisions." - Director of Sales, Brady Corporations

"This program not only gave me a strategic framework for identifying and leveraging sales force performance drivers, it gave me ideas, strategies and tactics that I could immediately apply when I returned to work." - Director of Field Development, AchieveGlobal

"An excellent program for individuals responsible for any aspect of sales execution. Fabulous content to influence all aspects of sales and company growth." - Vice President of Sales, Emageon

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