Programs > General Management > The Women's Impact Series
The Women's Impact Series
Branding Yourself: Leveraging Marketing Tools to Develop a Personal Positioning Strategy |
| Upcoming Sessions |
| |
TBD |
| |
|
| Key Benefits |
| During this course, you will: |
|
Develop personal brand equity |
|
Learn how to use marketing principles to develop and implement a personal positioning strategy |
|
Strengthen your networks and create new connections with other professionals |
|
|
|
|
|
|
The Women's Impact Series provides the opportunity for professional women to come together and delve deeply into specific areas of interest. The topic of the 2008 session of the Impact Series is Branding Yourself: Leveraging Marketing Tools to Develop a Personal Positioning Strategy.
In this program, Professor Christie Nordhielm introduces The Big Picture, an integrated framework that enables managers to develop a clear strategic plan for marketing their products and services. She also demonstrates how this simple and intuitive framework can be applied to marketing yourself and creating your own brand. Using the framework, Professor Nordhielm will help you identify your key competencies and objectives, your marketing objective, and finally your personal segmentation, targeting and positioning strategy.
The final product--a personal Big Picture--will serve as a planning document and strategic guide, allowing you to develop personal brand equity and reap significant rewards.
View Christie Nordhielm's Bio |
Who Should Attend
The program is designed for successful female executives who want to learn how to market themselves. The participants will develop a comprehensive positioning plan that will distinguish them from others, highlight their distinctive competencies, and elevate their businesses to new heights of success. |
