The
Curriculum
Senior members
of the Kellogg School of Management's faculty designed the AEP
curriculum to explore the environment in which business operates,
the functional areas of management, the development and implementation
of corporate and business unit strategy, and the promotion of organizational
learning.
Week
1
Offering both a domestic and global perspective, AEP gives general managers an in-depth understanding of the environment in which organizations operate, including the social, political, competitive, and economic forces that shape strategy and performance. Some of the specific Week One topics include:
- The Economy and Macroeconomic Policy
- The Ethical Environment of Management
- International Macroeconomics and the Financial Crisis
- Money, the Federal Reserve, and the Dollar
- Strategic Crisis Management
- Stakeholder and Reputation Management
Week One also starts an entire track devoted to strategic management, a topic that is emphasized throughout the four weeks. Strategic management topics include:
- Strategic Thinking: Concepts and Issues
- Business Definition and the Concept of Synergy
- Setting Business Unit Objectives
- High Performance Business Strategy
- Strategic Alliances
- Understanding Organizations: Strategy, Structure, and Behavior
- Managing Strategic Change
Weeks
2 and 3
These weeks offer
a solid grounding in managerial functions and cover finance, accounting,
marketing, and information technology from a general management perspective.
Finance: Evaluation of Investment Programs, Cost of Capital, Strategic Investments, Futures and Options
Accounting: Financial Reporting Issues, Performance Evaluation and Transfer Pricing, Cost Allocations and Strategic Cost Management
Marketing: Competitive Marketing Strategy, Competitive Brand Strategy
Operations and IT: Strategic Role of Operations, Sourcing and Risk in the Supply Chain, Competing on Agility, Driving Growth and Innovation
Each function
is thoroughly reviewed and includes an examination of the decisions
made, the information required to make the decisions, and the
latest tools and concepts for approaching them. Those who have
extensive experience in a given function benefit from reviews
of recent trends and enrich group discussions by contributing
their experience.
Week
4
In
the final week of AEP, you will integrate your new knowledge
and skills and focus on coordinating cross-functional implementation
strategies. The week includes a real-world case study written
and team-taught by AEP faculty. You will generate solutions and
meet the top managers of the case company to present your recommendations.
Since general managers are responsible for the strategy and performance of their organizations, they are clearly in leadership positions. Thus, the second theme of the concluding AEP week is the latest thinking about leadership. Specifically, we address:
- What general managers need to know about leading high impact teams
- The role of the general manager in organizational communications and learning
- Best practices in the art of executive decision making
- Corporate governance and CEO/Board relationships
Educating
Mind, Body and Spirit
AEP is an all-encompassing experience that extends beyond academics. In this
spirit, Kellogg promotes both a healthy body and a healthy mind with our fitness
program. An optional health assessment and fitness class are offered during the program.
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